Julio Montes

Persona extrovertida. trabajadora, detallista, promotora del buen ambiente en el trabajo , trabajadora en equipo y persona que se anticipa a las necesidades del cliente

Dec 2021 - Current

Sales Leader Hyatt Centric Gran Vía Madrid , Madrid, Spain In charge of the sales department of a 5* Hotel in the center of Madrid facilitating 159 bedrooms. Direct Reporting Line: General Manager of Hyatt Centric Gran Via Madrid Oct 2019

– Dec 2021 Director of Sales and Marketing Hotel VP Plaza España Design, Madrid, Spain In charge of the sales department of a 5* Hotel in the center of Madrid facilitating 214 bedrooms and a convention center.

Key position tasks

• Directed work of efficient administrative team of 10 direct reports maintaining accurate sales, inventory and order documentation.

• Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives by cultivating business opportunities with the prospective clients.

• Managed and motivated sales team to increase revenue by 20% on a quarterly basis prior the COVID19 pandemic.

• Devised integrated plans to build the hotel's brand awareness, sales pipelines and customer acquisition plan opportunities.

• Induction of Sales team to the VP systems and internal standard policies. . .

• Analyzed sales and marketing data for improved strategies • Develop, secure, and maintain effective client relationships to meet objectives.

• Lead/Manage all aspects of revenue production: pricing, forecasting, positioning based on demand, conducting opportunity analyses, and monitoring revenue growth.

• Performed competitive analyses and adjusted sales and marketing strategies accordingly.

• Built positive working relationships with relevant media outlets keeping abreast of the relevant market needs/fluctuations.

• Direct Reporting Line: General Manager of VP Hotels May 2018

• Oct 2019 Director of Sales Hotel RIU Plaza España, Madrid, Spain In charge of the sales department of a 4 Hotel in the center of Madrid facilitating 583 bedrooms and a convention center. Key position tasks: • Created, standardized and lead the implementation of all the new sales and marketing organization matrix, by defining a solid team structure, competitive innovative sales strategies and working policies for the newly opened hotel. • Forecasted sales and have set successful policies to achieve a GP of € 15 million in the first year of the hotel opening setting up standard for the annual GP ratios established. • Directed work of efficient administrative team of 15 direct reports maintaining accurate sales, inventory and order documentation. • Devised integrated plans to build the hotel chain urban brand awareness, sales pipelines and customer acquisition plan opportunities. • Induction of the sales team to the RIU systems BAU processes by developing a key control setup guaranteeing the hotel´s internal standards and the focused market´s policies. • Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives by cultivating business opportunities with the prospective clients. • Analyzed sales and marketing data for improved strategies • Developed and secured effective client relationships of the sales team to secure the quality standards and meet the standard KPI objectives. • Lead/Manage all aspects of revenue production: pricing, forecasting, positioning based on demand, conducting opportunity analyses, and monitoring revenue growth. • Performed competitive analyses and adjusted sales and marketing strategies accordingly. • Built positive working relationships with relevant media outlets keeping abreast of the relevant market needs/fluctuations. • Direct Reporting Line: Deputy General Director of of RIU Hotels & Resorts 

Jun 2015 - May 2018 Director of Sales and Marketing Madrid Marriott Auditorium Hotel, Madrid, Spain Responsible of the sales department of a Marriott brand a 4 Hotel in Madrid with a total of 869 bedrooms and a convention center with 59 meeting facilities.

Key position tasks

• Created, standardized and lead the implementation of all the new sales and marketing organization matrix established by Marriott group brand . . franchise acquisition of the Auditorium Hotel, by defining a solid team structure, quality standards and competitive innovative sales strategies and working policies for the newly rebranded hotel.

• Created and expanded sales presentations to new and existing customers increasing net sales revenue by 100% of the gross production in 2 years cycle of the property sales (Check under Awards & Recognitions).

• Directed work of efficient administrative team of 20 direct reports maintaining accurate sales, inventory and order documentation.

• Devised integrated plans to build the hotel chain corporative brand awareness, sales pipelines and customer acquisition plan opportunities.

• Induction of the sales team to the hotel brand systems, quality control and BAU processes by developing a key control setup guaranteeing the hotel´s internal standards to be fully met.

• Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives by cultivating business opportunities with the prospective clients.

• Analyzed sales and marketing data for improved strategies • Developed and secured effective client relationships of the sales team to secure the quality standards and meet the standard KPI objectives.

• Lead/Manage all aspects of revenue production: pricing, forecasting, positioning based on demand, conducting opportunity analyses, and monitoring revenue growth.

• Performed competitive analyses and adjusted sales and marketing strategies accordingly.

• Built positive working relationships with relevant media outlets keeping abreast of the relevant market needs/fluctuations.

• Direct Reporting Line: General Manager of Madrid Marriott Auditorium Hotel 

Sep 2010 - Jun 2015 Director of Sales Hotel Auditorium Madrid, Madrid, Spain Responsible of the sales department of a 4 Hotel in Madrid with a total of 869 bedrooms and a convention center with 59 meeting facilities.

Key position tasks

• Directed work of efficient administrative team of 15 direct reports maintaining accurate sales, inventory and order documentation.

• Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives by cultivating business opportunities with the prospective clients.

• Managed and motivated sales team to increase revenue by 15% on a Y2Y basis.

• Devised integrated plans to build well established sales pipelines and customer acquisition plan opportunities by defining the sales channels and potential clients target groups.

• Analyzed sales and marketing data for improved strategies.

• Develop, secure, and maintain effective client relationships to meet objectives.

• Lead/Manage all aspects of revenue production: pricing, forecasting, positioning based on demand, conducting opportunity analyses, and monitoring revenue growth.

• Built positive working relationships with relevant media outlets keeping abreast of the relevant market needs/fluctuations.

• Direct Reporting Line: General Manager of hotel Auditorium Madrid . 

. May 2010 - Sep 2010 General Director Hotel Eurostars Thalia, Prague, Czech Republic Direct management (training) of a 5* Hotel in the historical center of Prague facilitating 125 bedrooms focused on leisure and corporate market segments Key position tasks:

• Created annual budget and developed comprehensive plan to accomplish the newly opened hotel objectives while staying within budget.

• Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.

• Supervision of the daily operations following a set organizational matrix and coordination between the departments • Devised integrated plans to build the hotel's brand awareness, establish set quality standards and processes.

• Supervise and reassure that the regulations both, local and national are followed and firmly established.

• Conduct effective communication meetings with departments heads to ascertain proper communication to lead to guests and employee's satisfaction and maximizing income, profit and productivity.

• Direct Reporting Line: General Manager of Eurostars Hotel Group

Jan 1993 - May 2010 Previous Job Positions Various, Spain, Spain Previous positions: • Hotel ME / Madrid: Associate Director of Sales

• Insignia Hotels and Resorts: MICE Director • Hotel Hesperia Lanzarote: Director of Sales • Hotel Sidi Saler: Director of Sales
• Srs -Worldhotels: Sales Manager for Spain and Portugal • Sol Meliá International Sales Department: Sales Executive
• Greenview Hotel / Miami. U.S.A.: Deputy director
• Raleigh Hotel / Miami. U.S.A.: Reception and reservation.
• Air Europa Airlines / Las Palmas office - Gran Canaria. Spain: Coordination and operation Dept. Education Sep

Recognitions & Awards • April 2018 - rewarded with the prestigious ELITE award proclaimed a Global Property sales leader at Marriott International for 2018 • March 2018 - rewarded with the prestigious ELITE award proclaimed a Property Sales Leader of the year, Europe at Marriott International for 2018

1988 - Oct 1991 Diploma in Tourism and Hotel Management: Tourism Centro De Nuevas Profesiones - Madrid Sep 1984 - Sep 1988 High School Diploma Vienna International School - Vienna Languages Spanish English German