Karin Goldsmith

Senior Retail Marketing Leader with +20 years' experience delivering commercial growth across retail, home, fashion and interiors sectors. Proven track record of leading integrated, multi-channel marketing campaigns that drive revenue, customer acquisition and brand performance in fast-paced, high-pressure environments. Known for a hands-on, detail-driven approach and the ability to execute complex campaigns at pace.

Thrives in demanding retail environments, consistently getting high-impact initiatives over the line. Combines strategic thinking with operational execution to ensure plans translate into measurable results for the business. Experienced in managing budgets, leading teams and working cross-functionally to deliver against challenging trading targets and markets.

Senior Retail Marketing Manager at Robert Dyas, Theo Paphitis Retail Group (2022-03 – 2026-05)

Led the delivery of retail marketing strategy in a highly demanding, fast-paced trading environment, ensuring campaigns are executed at pace to deliver measurable commercial results

• Planned and delivered integrated, multi-channel campaigns to drive footfall, customer acquisition and revenue across South East England
• Owned and executed the annual customer marketing plan, ensuring all activity aligned to key retail moments and commercial priorities
• Led the end-to-end delivery of campaigns across paid, digital and in-store channels, including BVOD, OOH, Direct Mail, Press, Digital Audio and POS
• Managed a marketing budget of £2m, ensuring effective allocation and strong ROI
• Led and supported a team of 3, maintaining high standards of delivery
• Acted as key liaison between internal stakeholders in Trade, Buying, Creative, Design and Production teams, and media agencies to ensure seamless execution
• Supported store teams with local marketing activity to drive regional performance, including the delivery of marketing plans for 5+ store openings and refits annually
• Led post-implementation reviews [PIR] for marketing campaigns to assess performance, capture learnings and enhance future delivery
• Delivered a fully integrated trading calendar, driving a 15% uplift in footfall during key trading periods
• Delivered complex, high-pressure campaigns to tight deadlines, ensuring on-time launch across 6+ channels
• Improved media efficiency through enhanced planning, audience targeting and channel mix optimisation
• Reduced campaign delivery timelines by 50%, increasing responsiveness to trading demands
• Consistently delivered in a demanding retail environment where pace, accuracy and attention to detail are critical

Head of Marketing at Fleet Luxury Packaging (2020-12 – 2022-03)

Led marketing strategy and execution across multiple markets, driving digital transformation and brand growth while maintaining a hands-on approach to delivery.

• Developed and implemented the marketing strategy across UK and international markets
• Led the redesign and delivery of the digital ecosystem, including website, CRM and social platforms
• Delivered SEO and content strategies to improve visibility and drive traffic
• Managed multi-market content and campaign execution across UK and French audiences
• Oversaw brand development and ensured consistency across all channels
• Increased website traffic by 600% within six months
• Grew social media engagement by 125%
• Improved CRM engagement by 35%
• Delivered a full rebrand across all platforms, managing multiple workstreams simultaneously

Marketing Manager at Dwell (2007-07 – 2020-09)

Led all marketing activity for a fast-growing retail business, combining strategic leadership with hands-on execution to support rapid commercial growth.

• Defined and delivered marketing strategy, reporting directly to the CEO
• Managed a £3m+ budget across all channels, ensuring effective allocation and commercial impact
• Delivered multi-channel campaigns across digital, print and retail
• Managed agencies across PPC, SEO, affiliates, paid social and email
• Acted as brand custodian, maintaining consistency across all touchpoints
• Directed product photography, managing complex shoots from concept to delivery
• Founding team member, helping scale the business to £50m turnover
• Increased online sales to 40% of total revenue
• Delivered sustained growth through consistent, high-quality campaign execution
• Built and maintained a strong brand presence through detailed and consistent delivery across all channels

Marketing Consultant at Marketing Consultant (Freelance) (2005-11 – 2007-07)

• Delivered hands-on marketing support to luxury retail brands including NEOM and Inkerman
• Developed practical, results-driven strategies to improve brand visibility and sales
• Implemented CRM programmes to strengthen customer retention

Direct Marketing Manager at Penhaligon's (2003-09 – 2005-11)

• Managed direct marketing activity contributing 14% of total revenue
• Delivered catalogue production and e-commerce operations end-to-end
• Managed international targeting and campaign execution
• Increased UK web sales by 35% and US sales by 50%
• Reduced catalogue production costs by 46%
• Increased circulation by 19%