Katerina Berezhna

FIVE HOTELS & RESORTS – MARKETING & COMMUNICATIONS EXECUTIVE

Dubai, UAE

Developed and implemented communication and marketing strategies, and analysed campaign KPIs with Marketing Director for the hotel and 11 of its facilities.
Managed the day-to-day running, content creation, SM strategy, and community management across all platforms.
Monitored competitive activity and supported in developing the KOLs communication strategy by being familiar with key players within the industry and the outlets they utilize.
Developed strong relationships with press and influencers, and enhanced audience engagement to maximize brand exposure, leading to 57% growth in total social media content interactions and 45% increase in website traffic.
Coordinated influencer and press activities including establishing partnerships, event planning, assembling press kits, and assisting in all logistics.

BUKHASH BROTHERS – PR AND MEDIA EXECUTIVE

Dubai, UAE

Developed PR and digital strategies for brands in the multimedia sector and managed activations for product launches, paid influencer partnerships, events, and creative mailers.
Collated media lists and worked with the PR Manager to help grow quality and quantity of media coverage, amongst print, online and broadcast media.
Delivered competent measurement reports on the business impact of PR initiatives.
Managed the communication and overall health of my client portfolio by ensuring the client’s needs are met and media strategies are up to date.

LIGHTBROS CREATIVE – DIGITAL ACCOUNT DIRECTOR

Madrid, Spain

Executed strategic account development plans and supported communication of key messages internally and externally.
Negotiated with clients about costs, goals, and details of a campaign, increasing client base by 24%.
Developed and delivered professional pitches to current and prospective accounts that won new business to drive revenue growth.
Defined client requirements and project parameters, and guided teams in the development of campaigns and multi-media collateral.

IMERELLI JEWELRY – FOUNDER AND ADMINISTRATOR

Madrid, Spain

Founded startup jewelry e-commerce business operating all business activity as a sole proprietor.
Executed marketing campaigns and developed digital content.
Created the company website and improved its usability, design, content, and conversion, with a 28% returning customer rate and over 7,000 weekly visitors.
Researched and developed new production processes to improve overall efficiency and profitability.
Executed the concept-to-launch process for new jewelry product developments by studying the market and stimulating new product ideas that align with company objectives.
Headed all marketing and sales activities across the online market, with a year-over-year business revenue growth of 53%.

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