Katherine

Fashion Marketing & Communication graduate with hands-on experience in luxury and fashion retail, customer experience, visual merchandising and brand representation. Strong interest in digital marketing, social media, content creation and fashion communication, with a creative and consumer-focused approach. Experienced in working within fast-paced international environments and translating brand identity into engaging customer experiences.

Community Manager at Rosa Studio Lashes&Brows (2026-01 – 2026-01)

• Managed social media content and day-to-day communication, ensuring consistency with the brand’s identity and tone of voice.
• Planned and created engaging content for social media platforms, including Instagram and TikTok.
• Developed creative content ideas based on brand objectives, audience interests and current trends.
• Monitored audience engagement and supported the growth of the brand’s online presence.
• Assisted with visual content creation using Canva, CapCut and Edits.

Zara Home (2024-11 – 2026-06)

• Deliver personalized customer service while representing the brand’s identity and values in a high-traffic retail environment.
• Provide product recommendations based on customer needs, preferences and purchasing behaviour.
• Support visual merchandising and maintain high standards of product presentation and brand image.
• Assist with stock organization, product replenishment and daily store operations.
• Contribute to achieving sales targets and KPIs through customer engagement and product knowledge.

Master's Degree in Fashion Marketing and Communication – IDEM Fashion School

Higher Vocational Training in Marketing – MEDAC

Arts High School Diploma – Institut XXV Olimpiada