Lara Benditti

Social Communication graduate with 4+ years of hands-on experience in Social Media Management, Content Creation, and Community Building across multiple platforms including Instagram, TikTok, LinkedIn, and Facebook. Specialized in organic social media strategy, platform-specific content adaptation, engagement strategy, and community management. Experienced in creating high-performing content, repackaging complex narratives into engaging digital formats, and growing engaged communities at scale.

Proficient in Adobe Creative Suite, Canva, Meta Business Suite, and social analytics platforms with strong understanding of content performance metrics and engagement optimization.

Digital Communication Strategist & Social Media Manager at City Council, Rosario (2024-01 – Present)

• Managed organic social media strategy across Instagram, TikTok, Facebook, adapting institutional content into platform-specific formats and storytelling approaches.
• Created and produced 241+ videos and posts over 2 years, maintaining 24-asset monthly cadence with consistent engagement focus.
• Built and managed an active community of 1M+ residents through organic social media tactics, real-time content coverage, and direct community engagement.
• Monitored social analytics and performance metrics, adjusting content strategy based on engagement data and platform-specific performance.
• Used Adobe Premiere, Canva, and Meta Business Suite for content creation, editing, and performance tracking.

Social Media Manager & Community Builder at Academia Nahual (Fitness Center) (2023-01 – 2024-12)

• Executed comprehensive organic social media strategy on Instagram, producing 150+ content pieces at 3x weekly posting frequency.
• Developed platform-specific formats (carousels, reels, stories) optimized for engagement and community building.
• Managed and grew member community through engagement strategy, creating content that fostered sense of belonging and brand loyalty.
• Analyzed social analytics, engagement metrics, and performance data to refine content and posting strategy.
• Collaborated with design teams using Adobe Creative Suite and Canva for visual content creation.

Content Creator & Community Manager at PETCLA (Pet Products E-commerce) (2021-01 – 2023-12)

• Created and adapted 140+ organic social media posts across Instagram and Facebook, prioritizing visual storytelling and engagement.
• Managed customer community through responsive engagement, direct interaction, and community-focused content strategy.
• Repackaged educational and promotional content into platform-specific formats that drove engagement and community participation.
• Monitored social analytics to optimize content performance and community growth.

Bachelor's Degree in Social Communication – Universidad Nacional de Rosario (2017-01 – 2023-12)