Layal Kurdi

Senior 3D Visualization Designer with 10+ years of experience producing photorealistic renders and high-end visualizations for luxury, retail, and spatial design projects. Expert in translating concepts into production-ready 3D models, compelling visual narratives, and innovative retail displays. Strong collaborator, experienced in client-facing presentations, multidisciplinary teams, and multi-country project coordination.

I bring a wealth of experience in the realm of design, having served as a 3D Creative Designer at IVC International Visual Corporation, where I crafted eco-friendly retail display fixtures for major cosmetic brands. Utilizing tools like 3D Studio Max and SketchUp, I collaborated closely with the engineering team, delivering high-quality presentations and managing graphic launches. As a Project Manager at Lumigroup Architectural Lighting Agency, I oversaw the entire process of architectural lighting projects, coordinating with manufacturers and handling logistics.

My tenure as an Industrial Designer at Point 1 Displays involved designing displays for renowned brands, such as L’Oréal and Revlon, showcasing my proficiency in 2D specs, 3D renderings, and quality control. Additionally, my diverse experience includes roles as an I.T Tech Consultant at National Bank, providing customer service and troubleshooting, and freelance design projects where I pitched innovative ideas and redecorated private residences. Through these varied roles, I have honed my skills in communication, problem-solving, and maintaining an unwavering commitment to quality.

As a Freelance Creative Designer at CMD Marine Concept Design (Seadek), I undertook a comprehensive journey from project inception to completion, immersing myself in every facet of the design process. My involvement encompassed initial sketching, crafting a distinctive logo that captured the essence of the project, and conducting a thorough analysis of existing products in the market. I delved into an extensive material study, exploring the latest trends in interior design specifically tailored for pool environments.

Immersing myself in the nuances of pools, I assimilated all relevant information to ensure a holistic understanding of the project. The culmination of my efforts manifested in meticulously researched presentations and immersive 3D designs, showcasing various shapes meticulously integrated into the steps of the stairs. This immersive approach allowed for the creation of not just designs, but a comprehensive and aesthetically informed experience that resonates with the brand's identity.