Co-founder & Chief Product Officer at Rooty (2023-08 – 2025-10)
- Launched a B2B2C AI-powered mobile + desktop app helping international students navigate moving abroad.
- Drove 54% market opportunity capture and an 18% early customer conversion rate, pre-MVP, via high-fidelity Figma designs
- Validated product-market fit in 3 months by building user research operations from scratch (recruitment, synthesis, roadmap prioritisation).
- Shipped beta on time managing trade-offs, stakeholder expectations and delivery end-to-end in an Agile environment.
- Won Techstars Startup Weekend. Pitched business case with early Figma prototype built in 48 hours to a panel of 5 judges which kickstarted the venture.
UX Program Manager, EMEA | Frontline Workers (Microsoft Teams) at Microsoft (2022-03 – 2023-07)
- Led product discovery and UX research for Walkie Talkie and Shifts in Microsoft Teams EMEA
- 16% improvement in frontline worker experience through research-led feature design and iterative UX delivery.
- Championed/delivered accessibility initiative with headset partners to integrate SDK for hard-of-hearing users into Teams
- Turned EMEA user research into product decisions (monthly reports, presentations, arranging quarterly client on-sites)
UX Program Manager | Engineering EMEA at Microsoft (2020-05 – 2021-07)
- Drove a culture shift from product-led to customer-driven across Microsoft Engineering EMEA
- Upskilled 1,000+ engineers, PMs and designers in user-centred design and research practices across Microsoft Engineering EMEA.
- Embedded UX and Agile ways of working into engineering workflows, shifting teams from product-led to user-driven delivery.
Lead CX Product Owner & UX Program Manager (Demo Experience) at Oracle (2019-02 – 2021-10)
- Owned the global customer demo experience for Oracle's CX product suite and led the UX–CX Engineering synergy that transformed how Oracle CX demoed products: less feature showcase, more user story
- +18% customer activation by redesigning Oracle's global CX demo experience using journey mapping and UX research.
- Moved project kick-offs 2–3 months earlier and cut demo rework by front-loading research and stakeholder input before build.
- Introduced shared UX templates and process transparency across UX and Engineering, reducing cross-team friction on 80% of projects.
Sales Representative Azure (UK and Spain) at Microsoft (2017-01 – 2019-02)
- Managed the full sales cycle for Azure and Office 365 cloud solutions, partnering directly with SMB and enterprise customers in UK and Spain to drive cloud adoption
- 40% faster prospect response times and 0% lead expiration. Built a qualification process scaled across Microsoft Western European markets.
- Microsoft Sales Representative of the Year, FY18 (Top 1%).
