Lucila Ledesma

Hospitality and management professional with proven experience in hotels and coliving, driving revenue growth, operational excellence, and customer satisfaction. Expert in revenue optimization, strategic planning, and team leadership, with a strong focus on continuous improvement and sustainability.

In my most recent role as Revenue Strategy Specialist, I maximized revenue, analyzed demand trends, and aligned commercial and operational strategies to achieve sustainable business growth.

I’m a hospitality and revenue management professional with experience across hotels and coliving, both in Argentina and Spain. Currently, I work at SmartRental Group in Madrid as a Revenue Strategy Specialist, where I focus on maximizing revenue for short- and long-term rental units, analyzing demand trends, and improving coordination between Revenue, Reservations, and Operations teams.

Previously, I held several roles at Puerto Norte Design Hotel in Rosario, growing from Front Desk and Guest Relations to Revenue & Reservations Manager and Operations Coordinator. Throughout these positions, I developed strong skills in revenue optimization, operational efficiency, and customer experience enhancement.

I hold a Bachelor’s Degree in Hotel Management and have complemented my education with courses in SQL, Front-End Development, and Customer Service. I’m fluent in English and Spanish, and have working knowledge of Portuguese, French, and Italian.