Marc Ferrer

I am a strategic marketing leader with over a decade of experience operating at the intersection of branding, behavioral psychology, and digital product development. My career has been defined by a focus on long-term value, community building, and sustainable growth over short-term trends.

My background is rooted in an interdisciplinary approach to communications and digital systems, emphasizing the nuances of the attention economy and early digital communities. Before transitioning into the crypto industry, I spent ten years consulting for early-stage startups and managing international campaigns across Europe and Asia, where I specialized in go-to-market strategies and cross-cultural team collaboration.

Currently, as the Chief Marketing Officer at Invorium, I oversee the brand’s strategic trajectory. Having been with the project since its formation in 2025, I have played a pivotal role in product planning, reputation management, and building the distributed teams that drive our growth.

My philosophy is simple: technology is only as strong as the community and trust surrounding it. I am committed to building products that are designed for longevity and meaningful user engagement.

Invorium

Chief Marketing Officer (CMO)

2024–Present

Leading the global marketing direction and responsible for the unified international brand development strategy. Responsibilities include company positioning, marketing communications, digital product development, work with international markets, and creating a sustainable ecosystem around the company's financial services.

Apex Trader Funding

Director of European Expansion & Business Development

2022–2024

Tasked with scaling the business across Europe. Managed the development of the European direction, built strategic partnerships, and participated in adapting the company to the specifics of various regional markets.

FTMO

Head of Business Development — Europe

2017–2022

Five years of work in the proprietary trading industry focusing on business development in the European market, cooperation with key partners, and expansion of the company's commercial presence.

Independent Digital Strategist & Marketing Consultant

Barcelona · Europe · Asia

2013–2017

Consulted businesses and tech startups on digital strategy, marketing, communications, brand development, online communities, and international growth.

Universitat Pompeu Fabra (UPF)

Bachelor’s Degree in Advertising and Public Relations

2005–2009 · Barcelona

Education at one of Spain's leading universities built fundamental knowledge in advertising, marketing, media communications, public relations, and brand management.

Key disciplines: advertising, marketing, PR and corporate communications, media planning, brand management, communication studies.

Additional Professional Education

2008–2013 · Barcelona

Parallel to the main degree program, completed a series of specialized interdisciplinary programs combining classical education with modern digital approaches:

• 2008–2010: Communications and Digital Systems
• 2009–2011: Digital Marketing & Online Communities
• 2010–2012: Brand Strategy & Consumer Psychology
• 2011–2013: Strategic Communications & Media Planning
• 2012–2013: Digital Product Strategy