SUMMARY OF EXPERIENCE
January 2023 to Present
Xpat-in-Chief, Xpats.es Xpats.es
Developing a website connecting the expat community to local merchants and services in Barcelona.
February 2022 to January 2023
Senior Creative Strategist, Branded Content at Quartz
Pitched new ad platforms and managed campaigns for multi-million dollar accounts across the Technology, Entertainment, and Autos industries.
July 2018 to February 2022
Senior Creative Strategist, Branded Content at TIME
Drove development of Red Border, TIME’s branded content studio, and led campaigns for Kaiser Permanente, Subaru, Ally Bank, and Microsoft.
July 2016 to July 2018
Executive Director of Branded Content at Meredith Corporation, The Foundry
Led the branded content strategy and execution for the B2B segment at The Foundry and drove major campaigns that included Siemens, Dell, Accenture, and The Gates Foundation.
September 2013 to July 2016
Director of Video and Mobile Sales Strategy at TIME, Inc.
Developed TIME’s online video and mobile sales strategy and evangelized our offerings with advertisers and agencies.
May 2011 to September 2013
Senior Director of Video Sales at MSNBC.com
Developed business strategy with sales, editorial, and marketing teams for online video advertising.
October 2006 to May 2011
Director of Video Sales Strategy at MSNBC.com
Developed national sales strategy for msnbc.com Video and led Msnbc.com’s video evangelism efforts with agencies and within the advertising industry.
June 2002 to October 2006
Strategic Sales Manager and Editorial Director at Microsoft, MSN Entertainment
Led a 30-person team and applied editorial experience to create MSN Entertainment’s first branded content for advertisers.
FREELANCE WRITING
Articles and reviews published in The New York Times, New York magazine, Vanity Fair, Vogue, Elle, and Esquire.
