Maru Neme

15+ years of UX/UI design experience with deep expertise in design systems, user research, prototyping, and accessibility (WCAG/508). Proven track record leading cross-functional teams and delivering user-centered digital products across fintech, e-commerce, government, and enterprise sectors. Proficient in Figma, Adobe XD, and agile methodologies.

Lead UX/UI Designer at FWP Montana (2025-03 – Present)

• Led UX/UI for FWP website, MyFWP app, and internal platform — defining new design system, style guide, and component library.
• Improved accessibility compliance to 508 standards using Siteimprove; conducted remote usability testing across diverse user groups.
• Developed content strategies that increased website traffic by 30%; built A/B test prototypes improving user engagement by 20.
• Tech: Figma, Adobe Illustrator, Siteimprove, GitLab

Lead UX/UI Designer at Grupo Salinas (Elektra.mx) (2022-11 – 2025-03)

• Owned end-to-end UX/UI for Elektra.mx digital products — from ideation to design system migration (as-is to to-be).
• Facilitated developer handoff workshops; reduced design approval times by 30% through high-fidelity Figma prototyping.
• Conducted moderated/unmoderated usability testing, A/B experiments, user interviews, and surveys to drive data-informed decisions.
• Tech: Figma, Adobe XD, WordPress, Vtex

Senior UX/UI Designer at AB InBev (2021-08 – 2022-10)

• Implemented Rewards Design System and led UX/UI for MyCooler app across web and mobile platforms.
• Delivered rapid design iterations with quick stakeholder feedback loops; presented prototypes validated by real-user testing.
• Tech: Figma, Adobe CC, Vtex

Lead UX/UI Designer at CitiBanamex (2017-11 – 2021-07)

• Redesigned Bancanet Empresarial (BNE) look & feel for both web and mobile, aligned with brand guidelines and usability studies.
• Led user research (interviews, surveys, usability tests) and collaborated with developers for seamless implementation.
• Tech: Sketch, InVision, Maze, Origami Studio

UX Designer at CuboIndigo (2013-09 – 2017-10)

Led multi-disciplinary projects for international clients (PepsiCo, UNAM, Cervecería Cuauhtemoc Moctezuma) — web design, brand activation, 3D modeling, and interactive materials.

UI/UX Designer at IxayaMKT (2011 – 2013)

UX Designer at CISE Comunicación (2010 – 2011)

UI/UX Designer at Expro (2008 – 2010)

B.S. in Graphic Design – Universidad Marista (2007)