Senior UX/UI Designer and design system
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My name is Pablo Aboal, a UX/UI Designer specialized in digital product design, with 5 years of experience in agile environments and over 10 years in the creative advertising field.
My profile combines strategic vision, systems thinking, and strong visual sensitivity. I am used to working with multidisciplinary teams including product managers, developers, marketing teams, and stakeholders, prioritizing features based on impact, feasibility, and user value.
I work end to end, from research to implementation, building user-centered experiences that connect business goals with real user needs.
Throughout my career, I have collaborated with startups, consultancies, and large companies, translating insights into scalable digital solutions. My experience includes user research such as interviews, task analysis, benchmarking, and pain point identification, information architecture and customer journey definition, low and high-fidelity wireframes and prototypes, usability validation and continuous improvement, creation of scalable design systems with reusable components, variables, and design tokens, and responsive multi-platform interface design for web, tablet, and mobile.
I have contributed to projects for organizations such as HSBC, Ordatic, Zafiro, and Nordic, helping optimize critical flows, improve usability, and strengthen digital products to make them more robust and efficient.
04/2026 – Present
Senior UX/UI Designer | WineUp
Redesign of a social app in the wine industry, focused on improving user experience, creating a scalable design system, and optimizing interaction between user profiles and the community.
Tools: Figma / Figjam / design system / Linear.
Methodologies: Agile / Scrum / Design thinking / Heuristic Nielsen.
05/2023 – 09/2024
Senior UX/UI Designer | GFT Consulting - Remote
HSBC Bank project, design of a platform for the management, follow-up and other recovery functionalities, focused on an intuitive and efficient interface to facilitate the user experience.
Tools: Figma / Figjam / UI Kit / Confluense / Jira.
Methodologies: Agile / Scrum / Design thinking / Heuristic Nielsen.
11/2021 – 09/2022
Senior UX/UI Designer | Ordatic company - Remote
SaaS interface project and visual identity design for Ordartic, management of all delivery platforms from a single place.
Tools: Figma / Design systerm / Material design / Figjam / Clickup.
Methodologies: Agile / Scrum / Design thinking / Heuristic Nielsen.
01/2021 – 10/2021
I have collaborated on projects as: Nordic, Great Health.
Tools: Figma / Design systerm / UI kit / Figjam / Answer th public / Goolge analitycs.
Methodologies: Agile / Scrum / Design thinking / Heurísticas de Nielsen.
01/2020 – 12/2020
Art director | Kimitec Group - Almería, Spain
Graphic design for various brands in the farm sector, creating minimalist and attractive visual proposals that convey the essence of each brand and capture the attention of the target audience.
Tools: Photoshop / Illustrator / Indesign / Planner.
09/2017 – 08/2019
UI/UX Designer, Art director, video editor | Zafiro tv - Madrid, Spain
SaaS interface project and visual identity design for Zafiro Tv, an interactive connectivity and entertainment service for hotels.
Tools: Figma / Photoshop / Illustrator / Indesign / Premiere / After effects.
Methodologies: Agile / Scrum / Design thinking / Heuristic Nielsen.
11/2024 – 05/2025
Course - WCAG digital accessibility
Instituto IDA - Madrid, Spain.
02/2018 – 06/2018
Course - UX/UI product designer
Neoland school - Madrid, Spain.
03/2014 – 06/2014
Course - HTML5 and CSS3
UNED - Madrid, Spain.
10/2006 – 07/2007
Certificate of Higher Education - Web design and programming
Sistemas formación - Pamplona, Spain.
0/2005 – 07/2006
Certificate of Higher Education - Audiovisuals
Sistemas formación - Pamplona, Spain.
10/2004 – 07/2005
Certificate of Higher Education - Graphic design and communication
Sistemas formación - Pamplona, Spain.
