Pao Perugachi

UX/UI Researcher (Final Thesis) at UNL (2023-08 – Present)

Conducted deep UX research and UI analysis on public E-learning platforms to improve user engagement and digital accessibility. Developed a unified visual system applying Semiotics and Visual Rhetoric. Executed a 2-year end-to-end framework transitioning from complex problem definition to actionable strategic solutions.

• Redesigned public E-learning platforms by conducting deep UX research and UI analysis to improve user engagement and digital accessibility
• Developed a unified visual system applying Semiotics and Visual Rhetoric to enhance the emotional connection and cognitive clarity of the user interface
• Executed a 2-year end-to-end framework, transitioning from complex problem definition to actionable strategic solutions

Visual Designer at Somos Lux Group (2024-04 – 2024-09)

Spearheaded visual identity strategies for the real estate market, enhancing brand authority and investor engagement. Collaborated with marketing teams to deliver consistent visual assets across digital campaigns.

• Spearheaded visual identity strategies for the real estate market, enhancing brand authority and investor engagement through high-end design
• Collaborated with marketing teams to deliver consistent visual assets across digital campaigns, directly supporting commercial growth goals

UX/UI Project (Amiko app) at UNL (2021-02 – 2021-11)

Conceptualized and designed a dual-user digital solution to bridge the emotional gap between parents and children through immersive storytelling and shared interaction. Designed a Discovery Learning experience empowering child autonomy and engineered a strategic dashboard for parents.

• Conceptualized a dual-user digital solution designed to bridge the emotional gap between parents and children through immersive storytelling and shared interaction
• Designed a "Discovery Learning" experience that empowers child autonomy, transforming complex emotional regulation into an intuitive, textless, and friction-free journey
• Engineered a strategic dashboard that translates gameplay data into meaningful insights for parents, facilitating real-world family conversations and emotional support

Visual Designer, UI Focus (Tech-sales app) at Plugins (2021-02 – 2021-04)

Led the visual interface design for a tech-sales mobile app, collaborating directly with developers to ensure pixel-perfect implementation. Balanced product design and content strategy in a fast-paced environment.

• Led the visual interface design for a tech-sales mobile app, collaborating directly with developers to ensure pixel-perfect implementation and brand consistency
• Balanced product design and content strategy in a fast-paced environment to build the brand's initial digital presence and UI patterns

Bachelor in Visual Communication Design – Universidad Nacional del Litoral