Pau

Creative Operations Consultant & Content Strategist at Freelance (2025-01 – Present)

Structured internal processes and production workflows for creative teams using collaborative tools (Airtable, Notion, Asana) to eliminate bottlenecks.
Developed and aligned editorial calendars with business objectives, coordinating external resources (designers, editors, copywriters) on complex multi-market campaigns.
Key achievement: Reduced delivery times and brought structure to production chaos from day one across independent client projects.

Creative Operations & Localization Manager at Engoo Online English (DMM Eikaiwa) (2022-01 – 2025-01)

Maintained the production workflow coordinating copywriters, editors, designers, and translators in parallel, controlling the end-to-end pipeline for 40–50 creative assets per month (content strategy → editorial briefing → design iteration → QA → localization → final delivery).
Coordinated a remote editorial, design, and localization team across multiple markets and time zones, leading daily design reviews with constructive feedback to reduce rework.
Managed expectations and priority alignment between Marketing, Product, and Localization stakeholders.
Co-developed and optimized the master production database in Airtable alongside my manager, providing critical operational feedback (defining statuses, views, and dependencies) to adapt it to the team's real needs.
Developed content pillars and brand voice guidelines to ensure message consistency, maintaining a 15–20 day rolling editorial calendar to allow quick pivots without pipeline disruption.
Reduced weekly meeting overhead by 50% through process automation and operational feedback in collaborative tools.
Optimized design iteration cycles to 1–2 rounds maximum (down from an initial 3–4 rounds) through a structured briefing system and reference posts.
Achieved 99%+ on-time delivery with zero critical failures over 3+ years of management.
Maintained 100% retention of key creative stakeholders through clear shared processes and day-to-day operational clarity.

Content Strategist at Engoo Online English (DMM Eikaiwa) (2021-01 – 2022-01)

Developed content pillars and brand voice guidelines ensuring global consistency across markets.
Coordinated multicultural editorial teams; optimized content adaptation across languages and formats.
Leveraged data-driven insights to refine storytelling and improve engagement metrics.
Key achievement: Drove the formalization of editorial processes from my first days — my level of organization and autonomy led management to structure workflows that had previously been informal, laying the foundation for the system I later scaled as Creative Operations Manager.

Content Strategist & Co-founder at Freelance + Wellness E-commerce (2019-01 – 2021-01)

Developed content strategies, brand narratives, and conversion-focused copy for 6+ simultaneous clients across multiple industries, coordinating designers and photographers with structured briefings.
Managed online wellness boutique end-to-end: brand storytelling, digital communication, and organic growth planning.
Key achievement: Maintained smooth coordination with external creative teams across parallel projects, delivering on time and without operational friction.

Digital Content Strategist & CRM Coordinator at Fiat Group – Lorenzo Automotores (2017-01 – 2019-01)

Coordinated two designers in the production of digital campaigns and graphic materials, optimizing shared resource allocation across simultaneous projects.
Operated CRM databases and managed email automation pipelines, ensuring data hygiene and segment accuracy.
Planned and executed multi-channel campaigns with structured workflows, improving customer reach and retention.
Key achievement: Reduced digital production delivery times by building a trust-based relationship with the design team, which gave me full autonomy over timeline management and the flexibility to adapt when needed.

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