Pau

I am an Industrial Engineer who found my professional home at the intersection of creative strategy and operational excellence. My focus is on designing systems that enable creative teams to deliver at scale: managing complexity, aligning cross-functional stakeholders, and eliminating friction. I have built and operated production workflows for international content operations.

I think in systems: dependencies, bottlenecks, and anticipation. I measure success by whether processes run smoothly, deadlines are met consistently, and quality never drops.

Creative Operations Consultant & Content Strategist at Freelance (2025-01 – Present)

• Structured internal processes and production workflows for creative teams using collaborative tools (Airtable, Notion, Asana) to eliminate bottlenecks.
• Developed and aligned editorial calendars with business objectives, coordinating external resources (designers, editors, copywriters) on complex multi-market campaigns.
• Key achievement: Reduced delivery times and brought structure to production chaos from day one across independent client projects.

Creative Operations & Localization Manager at Engoo Online English (DMM Eikaiwa) (2022-01 – 2025-01)

• Maintained the production workflow coordinating copywriters, editors, designers, and translators in parallel, controlling the end-to-end pipeline for 40–50 creative assets per month (content strategy → editorial briefing → design iteration → QA → localization → final delivery).
• Coordinated a remote editorial, design, and localization team across multiple markets and time zones, leading daily design reviews with constructive feedback to reduce rework.
• Managed expectations and priority alignment between Marketing, Product, and Localization stakeholders.
• Co-developed and optimized the master production database in Airtable alongside my manager, providing critical operational feedback (defining statuses, views, and dependencies) to adapt it to the team's real needs.
• Developed content pillars and brand voice guidelines to ensure message consistency, maintaining a 15–20 day rolling editorial calendar to allow quick pivots without pipeline disruption.
• Reduced weekly meeting overhead by 50% through process automation and operational feedback in collaborative tools.
• Optimized design iteration cycles to 1–2 rounds maximum (down from an initial 3–4 rounds) through a structured briefing system and reference posts.
• Achieved 99%+ on-time delivery with zero critical failures over 3+ years of management.
• Maintained 100% retention of key creative stakeholders through clear shared processes and day-to-day operational clarity.

Content Strategist at Engoo Online English (DMM Eikaiwa) (2021-01 – 2022-01)

• Developed content pillars and brand voice guidelines ensuring global consistency across markets.
• Coordinated multicultural editorial teams; optimized content adaptation across languages and formats.
• Leveraged data-driven insights to refine storytelling and improve engagement metrics.
• Key achievement: Drove the formalization of editorial processes from my first days — my level of organization and autonomy led management to structure workflows that had previously been informal, laying the foundation for the system I later scaled as Creative Operations Manager.

Content Strategist & Co-founder at Freelance + Wellness E-commerce (2019-01 – 2021-01)

• Developed content strategies, brand narratives, and conversion-focused copy for 6+ simultaneous clients across multiple industries, coordinating designers and photographers with structured briefings.
• Managed online wellness boutique end-to-end: brand storytelling, digital communication, and organic growth planning.
• Key achievement: Maintained smooth coordination with external creative teams across parallel projects, delivering on time and without operational friction.

Digital Content Strategist & CRM Coordinator at Fiat Group – Lorenzo Automotores (2017-01 – 2019-01)

• Coordinated two designers in the production of digital campaigns and graphic materials, optimizing shared resource allocation across simultaneous projects.
• Operated CRM databases and managed email automation pipelines, ensuring data hygiene and segment accuracy.
• Planned and executed multi-channel campaigns with structured workflows, improving customer reach and retention.
• Key achievement: Reduced digital production delivery times by building a trust-based relationship with the design team, which gave me full autonomy over timeline management and the flexibility to adapt when needed.

B.S. in Industrial Engineering (2014-01)

Communication & Design (2006-01)