Paula

Digital Marketing graduate with international experience in content strategy, social media, customer experience and sales. Passionate about building engaging and data-informed content ecosystems that strengthen brand identity, improve engagement and drive audience growth across digital platforms. Experienced in developing content strategies for social media (Instagram, TikTok, LinkedIn, Facebook, Youtube, Twitch), combining creativity with audience insights to create meaningful and consistent brand storytelling.

Strong background in customer journey thinking and digital communication, with a focus on turning insights into content that connects and performs. Multilingual professional (Spanish, English, French and Catalan) seeking opportunities as Content Strategist, Content Marketing Manager, Social Media Strategist or Digital Content Specialist.

Content/Creative Strategist and Copywriter at Structure (2026-01 – Present)

• Developed the company's organic content strategy across LinkedIn, Instagram, TikTok, YouTube and Facebook using the POEM framework.
• Planned and managed weekly content calendars, produced SEO-optimised blog articles and conversion-focused copywriting for social media, landing pages, and marketing campaigns, along with video scripts and high-converting hooks.
• Conducted competitor analysis, market research and audience insights to strengthen brand positioning and define the content strategy.
• Developed an e-commerce and website optimisation strategy, improving copy, internal linking, user experience, calls-to-action and social proof to increase engagement and conversions.
• Collaborated with the creative team, supervised daily content production and created marketing content to enhance efficiency and engagement.
• Proposed a new pricing strategy by restructuring the company's offer to improve sales performance.
• Grew the company's Instagram audience by over 10,000 followers in just three weeks and converted more than 20 prospects into paying clients, contributing to over €15,000 in revenue and a stronger market presence.

Senior Sales, Customer Care and Marketing specialist at Disneyland Paris (2022-01 – 2025-12)

• Co-developed the content strategy for the ChezCast project, including a QR code activation that significantly increased employee engagement and platform adoption.
• Contributed to the localisation and translation of website content and customer communications for the Spanish market.
• Supported marketing initiatives by advising guests on promotions, experiences and new product launches contributing to customer acquisition and conversion.
• Consistently exceeded monthly sales targets by 150%+, generating €10,000+ in sales per booking and ranking among the top-performing advisors in the Spanish market.
• Delivered personalised travel solutions and exceptional customer service to international guests via phone and email.

Senior Sales and Marketing associate in retail premium at UGG (Deckers France) (2018-01 – 2022-12)

• Designed strategic product displays and window presentations to drive customer engagement and maximise sales of priority products.
• Use product knowledge, sales capacities, and customer relationship skills to increase product sales.
• Presentation of product features to customers and discussion of technical details to overcome objections and close sales.
• Managed product pricing and led the onboarding and training of new employees.

Receptionist at Kensal Green Backpackers (2016-01 – 2017-12)

Bachelor's degree in Digital Marketing, specialized in Social Media Management and Community Management – L'École Multimédia University (2022-01 – 2026-12)

Apprenticeship Program in Sales, Marketing, Merchandising and French – Disneyland Paris (2018-01 – 2018-12)

Apprenticeship Program in Customer Care – Cal Drac (2016-01 – 2016-12)

High School Diploma in Social and Economic Sciences – IES Vallès (2013-01 – 2015-12)

Language Course in English Language – Dublin, Ireland (2013-01 – 2013-12)