Paulo Marques

Senior Designer with 20+ years of multidisciplinary experience in product design, UX/UI, branding, and graphic. Proven track record of leading design teams and advocating for design systems to deliver human-centered, cross-platform digital solutions in complex, regulated sectors. Data-driven approach to creating visually engaging designs strategically aligned with business goals.

Senior Designer | Multidisciplinary Expertise Across UX/UI, Branding, Motion, and Marketing Design, Freelance – Barcelona, Spain | Ongoing

• Led design for web, mobile, SaaS, and IoT products serving global clients across fintech, automotive, fashion, pharma, and other industries.
• Owned end-to-end design processes: opportunity identification, rapid prototyping, and delivery of production-ready solutions; collaborated closely with product and engineering leads.
• Delivered user research, wireframes, prototypes, and high-fidelity UI aligned with business and technical requirements.
• Managed projects with cross-functional teams, emphasizing quality, scalability, and impact.
• Developed and maintained design systems to ensure product consistency and efficiency.

• Netcapital (Fintech, USA): End-to-end design including UX/UI and MUI-based design system.
• Audi (Germany): UX/UI lead for Digital Twin project (Web, iOS, Design System).
• UNICEF (Global): UX/UI design for SDG Commitments platform supporting youth engagement.
• Fossil Group (Germany): Digital campaign and asset design for leading fashion brands.
• Petronas MotoGP (Malaysia): UX/UI and visual design for hospitality and event experiences.
• SUIFF (Spain): Designed dashboards and mobile interfaces for IoT-based training system.
• OPKO Health (Spain): Branding and e-commerce design for nutritional supplements.
• Horizons Optical (Spain): Developed product customization flows with data visualization and 3D printing integration.

• Directed creative vision and corporate design across digital and marketing channels.
• Collaborated with marketing to create data-driven email CRM campaigns for European clients.
• Coordinated with development teams to ensure design implementation fidelity.

• Led interactive concept creation and campaign launches, including CRM and social media ads.
• Established design standards, documentation & processes to enhance quality and consistency. 
• Managed and mentored a team of 7–10 designers.

• Created brand identities, websites, packaging, and illustrations for diverse clients.
• Delivered high-profile projects including 15th Asian Games News & Results portal and corporate rebranding.

• Co-founded design agency; led creative delivery for online and offline projects.
• Clients included The World Bank, Auchan Portugal, Renault Portugal, and major cultural events.

• Master’s Degree in Communication Design – Faculty of Fine Arts, Lisbon University, 1997.
• Professional Scrum Master (PSM1) – Scrum Manager® Certified