Pol Perez

Head of Communications with 8 years of experience in live music and events. Responsible for marketing and communications strategy at Grupo Clipper's, following five years at Live Nation. Experienced in managing annual budgets of €800,000–€1,000,000, leading teams of 6–9 people and coordinating agencies. Specialising in brand strategy, media planning and oversight of online and offline campaigns.

Head of Communications at Grupo Clipper's (2023-08 – Present)

• Lead marketing and communications strategy across the group's projects, aligning campaign objectives with ticket sales and artist and brand positioning.
• Manage an annual marketing and communications budget of €800,000–€1,000,000, allocating spend across online and offline channels to meet each project's objectives.
• Oversee organic and paid campaigns, including Google Ads, Meta Ads and TikTok Ads, defining KPIs and analysing ROI, ROAS and CAC to refine strategy and investment.
• Coordinate email marketing campaigns through CRM to promote the group's projects.
• Lead a team of 6–9 people, depending on the season, and coordinate 2 external agencies, setting priorities and making decisions on channels and suppliers.
• Lead marketing strategy for projects such as Aitana (Estadi Olímpic – sold out), Cap Roig Festival, Les Nits Occident, Max Navarro and Occident Summerfest.
• Led marketing for Antonio Orozco's "La Gira de Mi Vida", ranked third among Spanish artists' tours by attendance in Spain in 2025 (APM), with 170,378 attendees across 32 concerts.
• Co-led the marketing campaign with Universal for the launch of "El tiempo no es oro", certified Gold in Spain. The single "Te juro que no hay un segundo que no piense en ti" reached No. 1 on Canal Fiesta's Top 50.
• Manage corporate communications, brand positioning and relations with the media and key stakeholders.

Marketing Specialist at Live Nation España S.A.U. (2018-09 – 2023-08)

• Coordinated integrated marketing campaigns for 10–15 tours per year in Spain by Spanish and international artists, planning online and offline media and monitoring campaign performance, with an allocated annual budget exceeding €1 million.
• Coordinated campaigns with international teams and external agencies in the United Kingdom, the United States and Spain.
• Supported communications, PR and media relations activities linked to the campaigns.

BA in Advertising and Public Relations – ESRP / University of Barcelona (2014-09 – 2018-06)