Rachael Brown

My name is Rachael and I recently moved to Valencia from Seattle, Washington. Before moving, I visited Valencia 4 times and absolutely loved everything about it especially when I came during Las Fallas so, I decided to pause my 8+ year career in marketing and move to Spain! Every new city I visit, I always take the walking tours because I love learning about the history of places.

I can't wait to share my knowledge of the city with people visiting or locals that would like to learn more about their city.

Apartment List, Remote — Sr. Product Marketing Manager

APRIL 2022 - PRESENT

• Create brand positioning and product marketing strategy for 3 brands: Apartment List, Sunny, and Diffe.rent.
• Develop product messaging to differentiate new offerings.
• Established a go-to-market strategy playbook and led successful product launches, feature releases, and partnerships.
• Own sales enablement collateral, including pitch decks, demos, case studies, and internal documentation.
• Create diverse product marketing assets for various mediums (website, email, in-app notifications, etc.).
• Present internally and externally to promote the product and influence product strategy.
• Measure and optimize the renter journey for product feature adoption and usage.
• Led the rebranding of the main product offering, Rental Concierge -> Rental Matchmaker, based on customer sentiment and qualitative data.
• Unbranded a key product offering and integrated it into the company's AI-driven technology strategy.
• Created Product Marketing Strategy for Apartment List's first-ever "Year of Free Rent" giveaway, achieving key KPIs and forecast goals.

Convoy, Seattle, WA — Product Marketing Manager

AUGUST 2021 - APRIL 2022

• Designed and implemented comprehensive acquisition strategies for carrier marketing, spanning top-of-funnel and full-funnel campaigns, ensuring seamless customer communication across their lifecycle.
• Utilized industry data and customer insights to advise product teams on pain points and innovative features, enhancing customer retention and app usage.
• Established measurable acquisition and engagement goals at the Executive Leadership level, enabling effective campaign success tracking.
• Collaborated with internal Product and Operation teams to craft compelling marketing campaigns around new product features.
• Pioneered customer segmentation campaigns based on demographic and geo-specific markers, optimizing targeting precision.
• Developed and presented a robust marketing campaign for the lowest-performing freight, incorporating crucial findings, upcoming experiments, and business impact, approved by the Chief Marketing Officer.
• Created and launched successful carrier marketing launches across major social media platforms, including Facebook, LinkedIn, and Instagram.
• Proficient in utilizing tools such as Iterable, Figma, Google Analytics, and Tableau to drive data-driven marketing strategies.

Amazon, Seattle, WA - 2016 - 2021 

Program Manager, Freevee

JULY 2019 - AUGUST 2021

• 1st hire on the Freevee program management team, created all processes and KPIs to launch new content on the platform.
• Worked cross-functionally with marketing, product, partner management, insights and analysts, legal, and PR to deliver programs effectively. 
• Worked with Product teams to create new program features to improve the overall partner experience from onboarding to uploading new content.
• Managed weekly, monthly, and quarterly operational and project reporting to track progress, manage escalations and continuously drive the organization toward our goals. 
• Created operational and publishing workflows for Freevee Original content in partnership with studios, product, and technical teams. 
• Created and implemented ad strategy for Freevee that drives top-line and bottom-line revenue goals and improved the overall ad-customer experience for active users. 
• The main point of contact for new hire onboarding within Freevee, including launch buddy for 5 new hires since joining the team. 
• Mentor for Amazon, focusing on Program Management, navigating Amazon, and process improvement. 
• Showed skills in creating Standard Operating Procedures in order to make processes more efficient & partnering with Product and Engineering teams to automate manual processes. 

Marketing Manager, Prime Video

MAY 2018 - JULY 2019

• Partnered with internal teams (design, vendor managers, product) to create and implement customer-focused designs and experiences based on business goals and customer cohorts. 
• Created all storefront marketing for a high-profile Amazon launch. 
• Utilized data to drive decision-making and provide updates to senior leadership and peers in Weekly Business Reviews. 
• Created and ran customer-facing tests in order to better understand the customer and make marketing improvements within the platform. 
• Worked closely with internal teams across multiple functional areas including product management, product marketing, media, vendor management, design, and marketing. 
• Wrote SOPs (Standard Operating Procedures) and Resources for new hires. 
• Acted as launch buddy for 2 new hires. 
• Specialized in programming on FireTV with a focus on Prime Video Channels exposure. 
• Experience with digital platform testing to acquire customer data in order to make UX changes that improve the overall experience of digital streaming. 

Vendor Manager, Amazon Private Label Jewlery 

JUNE 2016 - MAY 2018

• Analyzed business strategies to optimize assortment and identify customer trends for future product development and Open to Buy meetings.
• Curated assortment for promotional activities, collaborating with cross-functional teams to enhance the customer buying experience.
• Utilized reports and metrics for data-driven decision-making, presented in regular business reviews.
• Authored SOPs and Resources for new hires, acting as launch buddy for 3 team members.
• Piloted Third Party to Retail Vendor Conversion in Jewelry, driving incremental revenue growth across multiple categories.
• Served as SVS for top vendor in Wedding & Engagement Category.
• Spearheaded Social Responsibility Audits for Amazon First Party Jewelry, collaborating with Social Responsibility Team to standardize audit workflows.
• Co-captained Jewelry-wide business goals during Q4.

Target, Issaquah, WA -Executive Team Leader, Guest Experience

JANUARY 2016 - JUNE 2016

• Oversaw Guest Experience in a multimillion-dollar store, fostering key team members, optimizing processes, and driving district-wide business goals.
• Analyzed weekly reports to enhance sales and customer experience.
• Utilized District Revenue and Profitability Reports for data-driven decision-making.
• Measured Guest Experience through weekly guest survey reports.
• Headed Talent Management for front-end teams, recruiting positive employees aligned with Target's values.
• Coached Department Managers on performance and business metrics.
• Promoted an employee to the department manager, recognizing their potential.
• Independently managed daily store operations, achieving sales goals and addressing customer concerns and escalations.

University of North Carolina Wilmington - Cameron School of Business

AUGUST 2012 - DECEMBER 2015

Concentration: Marketing Professional Selling

Minor: Spanish