Rawy Makarem

I'm a Content Marketer with over four years of experience, a master's degree in Digital Marketing and e-commerce, and a specialization in SEO, SEM, and Social Media Marketing. I've led global content strategies, managed cross-functional teams, and optimized various content types, from eBooks to social media posts. As an SEO Specialist, I've improved user experiences and retention rates with data-driven insights.

I'm passionate about helping businesses establish a strong online presence to elevate their offline brand reputation. I am motivated by the opportunity to deliver high-quality and impactful content that educates, entertains, and inspires people, and strategies that will guarantee your business growth.

Digital Marketing/SEO Consultant

Sept. 2023 - Present Day | Freelance (Marketing) Madrid, Spain

• Developing and implementing customized Digital Marketing and SEO strategies to improve market presence and visibility for my clients.

• Conducting comprehensive website audits to identify SEO opportunities and areas for improvement.
• Monitor and analyze website performance using tools such as Google Analytics and Google Search Console.
• Providing recommendations and applying solutions for website architecture,

navigation, and user experience improvements.

Content Marketing Manager

Aug. 2020 - Jul. 2023 | SpanishVIP (e-Learning) Maracaibo, Venezuela

• Developing and executing short-term and long-term SEO growth strategies. Leading keyword research, on/off-page optimizations, and technical SEO maintenance on blog and website.

• Measurement and performance analysis of implemented assessment, optimization, and readjustment strategies.
• Coordinating and supervising teams of content creators, developers, and designers.
• Planning and developing a global content marketing strategy. Creating, implementing, and monitoring publication schedules for the blog, email campaigns, and social media content.
• Creating, proofreading, editing, and publishing written content for the company's digital platforms and services.
• Developing the company’s marketing content standards, compliance, voice and tone,

style guides.

Market Research Analyst

Dec. 2019 - May 2020 | Lingua Versia Group (Digital Services) Mérida, Venezuela

• Studied consumer preferences, business conditions, and other factors to assess potential market opportunities for my client to invest.

• Collected consumer, competitor, and marketplace data and consolidated information into reports and presentations.
• Compiled and analyzed statistical data using modern and traditional methods to collect it.
• Identified market trends, pricing, business models, and operations to interpret data,

formulate reports, and make recommendations.

Master in Digital Marketing & e-Commerce 

Minor: SEO / SEM / Social Media Ads

EAE Business School (Apr. 2023 - Mar. 2024) Madrid, Spain 

With a minor in SEO, SEM, and Social Media Marketing, I developed a strong foundation in digital marketing leadership through this program. My focus was on building customer relationships, driving e-commerce growth, and mastering digital communication strategies. I gained expertise in attracting and retaining customers, navigating the complexities of mobile marketing, and optimizing e-commerce platforms. The program equipped me with the skills to develop comprehensive digital plans and implement efficient logistics and customer service systems for both B2C and B2B environments.

 

Bachelor Degree in Computer Engineering

Rafael Urdaneta University (Sept. 1998 - Apr. 2002) Maracaibo, Venezuela

As a Computer Engineer, specializing in System Analysis and Networking, I can apply advanced technology in solving problems and management strategies by using all the company’s resources effectively. I use my knowledge as a tool to create and modify IT systems, as well as to evaluate, modify, design, update, and supervise operating systems to offer optimum service in compliance with the needs and dynamics of the client’s organization.