Rebeca Hinojosa

Strategic UX/UI and Product Designer with a background in Industrial Design and over 7 years of experience bridging the gap between physical and digital products. Specialized in designing end-to-end user journeys for global brands, B2B sectors, and internal enterprise platforms. Proven track record in scaling product efficiency leveraging AI integrations and robust design systems (Fluent).

Expert in transforming complex workflows into simple, user-centered digital solutions while collaborating seamlessly with multidisciplinary development teams.

UX Designer at Adecco - Microsoft (2024-05 – Present)

• Redesigned an internal enterprise data platform utilizing Microsoft's Fluent Design System, significantly improving usability, clarity, and visual consistency.
• Delivered highly structured, production-ready Figma files to development teams to ensure seamless cross-functional implementation.
• Designed an AI legal assistant that generates drafts from client inputs, implementing customization features for document outlines that directly improved user workflow efficiency.
• Authored and maintained comprehensive internal documentation to support the design, development, and reuse of personalized AI agents across teams.

UX Designer at CAPS (2022-08 – 2024-05)

• Led user experience design improvements for new and existing digital products commissioned by B2B clients across the shipping, food, technology, and oil industries.
• Designed intuitive, friction-free user journeys, wireframes, and high-fidelity interfaces for both mobile applications and responsive web pages.

UX Designer at Gila CMS (2021-08 – 2022-07)

• Optimized user experience flows to enable clients to build websites easily, quickly, and intuitively.
• Generated responsive templates and interactive design elements, elevating the builder's overall visuals and reducing user friction.

Digital Designer at Freelance Graphic & UX Designer (2020-05 – Present)

• Collaborated with multiple international companies to create dynamic online user experiences and custom website templates.
• Developed 48 augmented reality filters using Spark AR and created interactive digital product "testers" for commercial cosmetics and jewelry brands.
• Managed end-to-end social media content creation, visual design, and online engagement strategies.

UX & Industrial Designer at V&C Robótica y Automatización (2018-01 – 2020-05)

• Designed end-to-end UX, responsive website designs, and app interfaces for consumer machinery and digital products in the food, tech, and mobility sectors.
• Executed 3D modeling, photorealistic rendering, animation, and sketching to align physical products with digital interfaces and brand analysis.

Social Media Officer at V&C Robótica y Automatización (2018-02 – 2019-08)

• Created and managed visual and audiovisual content strategies across Facebook, Instagram, LinkedIn, and YouTube.
• Executed and optimized paid ad campaigns (Google Ads, Facebook, LinkedIn), driving targeted lead generation for B2B and B2C channels.

Freelance Designer at Xcanda Studio (2016-08 – 2017-12)

• Executed graphic and industrial design projects for diverse clients, managing suppliers and executing rigorous prototype testing.
• Produced multimedia content including 2D animation, professional photography, and video editing.

Bachelor's Degree in Industrial Design – ITESM CEM (2013 – 2017)