Ricardo Barguñó

Founder & CEO who built a premium gin brand from scratch to national distribution and 65+ premium accounts (including El Corte Inglés) in under 18 months — now doing it again as Fractional CEO of La Natural, leading a €750k raise to scale Spain's leading natural wine brand. 10+ years turning ambiguity into scalable businesses, with a foundation in strategy consulting (Metyis) advising C-level executives on €800k+ transformation programmes.

Fractional CEO at LA NATURAL (2025-01 – Present)

Joined as Fractional CEO to professionalise a €700k+ business lacking strategic direction and scalable operations.

• Defined and executing a growth strategy focused on Brand, Product and Channel while transforming a 7-person organisation into a more autonomous and accountable team.
• Leading a €750k fundraising round to accelerate national distribution, international expansion and position La Natural as Spain's leading mainstream natural wine brand.

Founder & CEO at 100&NOMORE (2021-01 – Present)

Founded 100&NOMORE as a personal project before raising a Friends & Family investment round (€120k) to build a scalable premium spirits company.

• Built an award-winning premium brand from scratch in an unfamiliar industry, securing national distribution (Vila Viniteca, Alvarez, Narbona Solis, etc.) and premium retail listings (El Corte Inglés), within 18 months of operating full-time.
• Positioned the brand within Spain's premium hospitality ecosystem through strategic partnerships, 65+ premium venues and 30+ proprietary events and activations annually.

Consulting Manager at METYIS (2019-01 – 2024-12)

Strategy Consulting Firm. Manager ('22-'24) | Senior Consultant ('19-'21). Digital Transformation · Commercial Growth · Banking · Retail · Fashion

• Led multi-country transformation programmes for one of Europe's largest banking groups (scaled a strategic division 4x) and other leading organisations across banking, retail and fashion.
• Managed strategic programmes exceeding €800k annually while advising C-level executives.
• Originated international business opportunities accounting more than €10M while combining strategy design with hands-on execution.

Assistant to CEO at MECALUX (2019-01 – 2019-12)

Consultant at INFOSYS CONSULTING (2018-01 – 2018-12)

Lead Engineer at INPROCESS TECHNOLOGY (2013-01 – 2016-12)

MBA in Business Administration – INSEAD (2017-01 – 2017-12)

MSc in Industrial Engineering – IQS School of Engineering (2007-01 – 2013-12)

MSc in Chemical Engineering – IQS School of Engineering (2007-01 – 2012-12)

Erasmus Program – Danmarks Tekniske Universitet