Rocío Sánchez Álvarez

Extensive experience in online marketing.

Helping large companies on the road to digital transformation. Very results-oriented and with high empathic and teamwork skills.

WYNIE Holdings (Madrid), 2024 - up to the present

Social Media Manager

• Creating content strategies to boost online presence and reinforce brand identity.

Digital Business Advisor, 2023 - 2024

Independent Advisor (multisector)

• Provide expert guidance on leveraging digital channels and digital marketing tactics.

Google Spain (Madrid), 2007 - 2022

Industry Manager, 2017 - 2022

⥤ Education (top 3 brands)

• Advised on channel strategy and led brand launch in three markets (DE, UK and USA) combining

Google Ads with innovative solutions: YouTube, Discovery, PMax.

• Increased revenue by 130% in 2020.
• Received in-company award.

⥤ Insurance (top 3 brands)

• Developed strategies to increase brand awareness through YouTube.
• Development of demand evolution analysis, market performance, evolution of brand searches vs.

competitors.

Senior Account Manager, 2007 - 2022

⥤ Education (top 3 brands)

• Managed the implementation of auto campaigns in Search.
• Led the launch of over 30 tests, allowing brands to integrate video in their media mix.

⥤ Insurance (top 3 brands)

• Achieved annual growths of 21-25% in Google Ads.
• Drove the implementation of brand-awareness solutions e.g.: Video: integration of 10 homepages;

Display: web integration of several formats.

• Received in-company award.

Agency Relationship Manager, 2016

• Coordinator between agencies and Google sales teams.
• Created the annual business plan with each agency; increased the main performance metrics for Google

Ads, YouTube and Mobile, certi cation and technology training.

• Coordinator of video and mobile projects with three Big 6 agencies.
• Led improvement project in the invoicing and invoice collection processes.

1

• Cooperated with the EMEA sales team in the freeing-up of client investments.
• Received two in-company awards.

Strategy Partner Leader, 2013

• In the following sectors: Publisher & Entertainment, Networks, Vertical Networks, ISPs.
• Designed collaboration models with Publishers & Entertainment with programmatic technology.
• DoubleClick consultancy for optimal monetisation of digital assets.
• Received an internal award at EMEA level.

T2O, SEM Agency Spain (Madrid), 2005 - 2007

Account Director

• Specialization in tenders organized by the Community of Madrid and the Regional Government of

Andalusia, leading the projects from start to nish: supervision of campaign management and monitoring of results.

YAHOO! Spain (Madrid), 2003 - 2005

Head of Travel Category at Kelkoo

• Market research to nurture the category o er (top 10 partners) and management of international campaigns (top 3).

Tradedoubler Spain (Madrid), 2002 - 2003

Senior Account Manager

• Implemented and followed a liation programs and campaigns for direct-response clients (top 3 in their industry).

Ad pepper media Spain (Madrid), 1998 - 2002

Account Director

• Opened the Madrid o ce with 4 account managers under my supervision.
• Marketing of advertising space: branding campaigns, sponsorships and content integrations.

Digital Business Executive Program (DIBEX). ISDI, Oct. 2023 - Dic. 2023.

Máster en Psicología de la Comunicación Persuasiva por el ICIE (UCM). Psicología aplicada a la comunicación persuasiva, 2001 - 2002.

Experta en Relaciones Públicas Internacionales, “La Empresa ante la Unión Europea” (250 horas). Título propio de la Universidad Complutense de Madrid, 1999 - 2000.

Licenciada en Publicidad y en Relaciones Públicas por la Facultad de Ciencias de la Información de Madrid (UCM), 1994 - 1999.