Ruth Sanz

Tengo una amplia experiencia en el marketing y publicidad digital, con foco en la industria del turismo los últimos 9 años. Llevo liderando equipos de ventas y operaciones durante los últimos cinco años. Buena capacidad comercial, visión estratégica a largo plazo y habilidad construir relaciones sostenibles. Soy capaz de influir en los clientes generando confianza.

Amadeus IT Group

Commercial Operations Team Manager  April 2019 – Present

Organize and drive the Commercial Operations team to maximise growth and support Media strategy and sales across all the segments. Responsible for daily operations. Unit scope: - Campaign management - Determine reporting and department KPIs - Revenue management - Develop new media channels and products - Enforce commercial and operational processes across the unit.

Airlines Media Sales Manager 01/2016 – Mar 2019 

• Media planning, execution and optimization for Airlines to maximize their visibility through Amadeus Rich Media Channels and increase conversion. Understand airlines distribution strategy and needs to come up with the best proposal to maximize the communication and increase market share. 
• Act as a media consultant for collaborating in long-term projects focusing on the distribution strategy to increase Amadeus products adoption. 
• Liaise with Product Managers to develop the right products and functionalities. 

• Deliver expected sales volume and fulfillment of the media channels within NECSE and LATAM areas for Amadeus Advertising products. Build and maintain client partnerships, research and evaluate customer needs and requests. 
• Establish new contacts in new industries out of Amadeus core business (Destination Management Organizations) and set up partnerships with media agencies. 
• Represent Amadeus Advertising in different events such as trade fairs, forums, workshops. 
• Organize road shows on the corresponding geographical areas in order to position Amadeus Advertising products and provide technical support. 
• Drive cooperation with Amadeus Commercial Offices and other departments within the organization. 

Digital Marketing Manager 10/2011 – 02/2013

• Effectively manage a Marketing Team of five people. 
• Define and execute the marketing and communications strategy for MTV products and channels in Spain aligning with MTV European headquarters. 
• Sign partnership and barters agreements with key stakeholders and players. Understand Industry trends, marketplace and customer needs.
• Manage marketing budget and negotiation of budgets and proposals with different media. Measuring and analyzing the profitability of all marketing activities. Monthly reporting on ROI, KPI and planning execution. 
• Manage MTV travel project in Europe. Startup project in Spain extended to four EMEA countries. Lead website launch in 5 languages. Focus in on page, off page and SEM strategy. Define social media content and advertising campaigns inside and outside of MTV network. Set up and develop partnership agreements to improve MTV travel portfolio. Elaborate and analyze weekly report on traffic, sales and conversion. Competition analysis and elaborate a marketing plan.

Sales & Distribution Marketing Manager 10/2008 – 10/2011

Concentrate on achieving business targets in selected named accounts. Develop and execute a long-term business plan for main distributors and resellers in Iberia. Define and implement marketing programmes in support of the business plan (digital, direct and channel marketing). Work in marketing field branding the local positioning and market awareness.

Direct marketing actions: promotional campaigns on website, web shops, display, newsletters and videos. Track marketing investment and provide monthly ROI reports. Define promotional policies with the sales department. Lead generation, communications and PR campaigns coordinated with agencies. Manage contracts, discounts, inventory, rebates, Co-Op funds and marketing budget.

Google 

AdWords Account Strategist 04/2007 – 09/2008

Work for big advertisers and agencies on a Global level focused on the travel industry (Airlines and OLTA). Create and optimize top advertising campaigns on a multilingual level cross Google channels. Maximize advertiser’s investment and meet ROI targets. Analyze customer’s portfolio, company information and website conversion funnel to improve the performance of whole campaign. Road shows through EMEA Google offices to explain the potential and benefits of the program.

AdSense Senior Account Associate 10/2005 – 03/2007

Account manager for Spanish speaking publishers (Spain and Latin America). Execute strategies to increase advertising revenue on hispanic market. Provide excellent customer service. Manage customer relationships and expectations.

Ensure quality programme compliance. Corporate communications with users through newsletters, official Google Blog and Forum and in house advertising campaigns. Define and implement AdSense marketing plans and customer communications strategy.

Develop promotional materials that optimally position the strength of AdSense products (case studies, videos, demos and webinars).

European Parliament

Executive Assistant Editor 01/2003 – 09/2005 

Develop the editorial plan: Working closely with Advertising, PR and EU institutions to successfully launch the magazine.

Identify audiences, channels of distribution and key messages.

Responsible for the editorial department: Define contents with the Chief Editor. Coordinate with Press Officers and EU Institutions. Ensure the translators meet the deadlines. Documentation research. Proofreading of Spanish texts.

Malaga University, B.A. Hons. Journalism (Ranking: 8.2) 09/2003 – 09/2005

(Spain)

Complutense University, Masters on IT Law (Ranking: 8) 10/2001 – 10/2002

Madrid (Spain)

Katholike Universiteit, Masters on International 09/1998 – 07/1999

Leuven (Belgium) Business and EU Law (Ranking: 12/20)

Complutense University, B.A. Hons. Law (Ranking: 7) 09/1994 – 06/2000

Madrid (Spain)