Sabrina Don

Product Manager with 4 years of experience in B2C industries, including delivery (PedidosYa - Delivery Hero Group) and fintech (NaranjaX). I have led initiatives in key areas such as Account, Growth Recommendations, and Customer Support, focusing on innovative solutions aligned with business goals and user needs.

2022-2024

Latin America's leading food delivery platform operating in 15 countries with 25M+ users. A Delivery Hero company.

Product Manager

PEDIDOS YA

Home screen - User recommendations section

Responsible for enhancing the user recommendations section on the home screen. Implemented a personalized discovery experience, improving engagement, retention, and awareness of new products & verticals.

Key accomplishments:

• Highlighted affordability by adding discounts and promotions in the user recommendations section through new swimlanes, which will improve home screen page CVR by +1%.
• New verticals engagement: Increased +10k orders in the Markets vertical by developing new components and utilizing new data recommendation models.

Owned login, registration, data validation, account security, and user profile systems. Managed the end-to-end development of new features while optimizing existing functionality to maximize onboarding conversion funnel.

Key accomplishments:

• Reduced account takeover cases by 70% by replacing password-based login with OTP authentication and implementing 2FA for enhanced security.
• Led the end-to-end development of new features for email registration, validation, and editing, impacting 10M+ users.
• Optimized phone validation process by allowing users to transfer their phone numbers between duplicate accounts. This improved user experience, increased flow conversion by 15% while cut customer care costs by 80%.

One of Argentina's largest fintech companies serving 5M+ customers with digital banking services, credit cards, and investment products. A subsidiary of Grupo Galicia.

Associated Product Manager (2021-2022)

NARANJA X

Customer Care automation: Owner of chatbot automation initiatives, integrating new inquiries and user information to reduce agent support hours.

Key accomplishments:

• Increased chatbot resolution rate from 55% to 75% by automating high-volume inquiries including account balance checks, credit card statements, and frequent account management requests.
• Led a complex project to integrate two separate chatbot systems following the merger of two financial institutions within the group, requiring inter-squad collaboration and seamless migration of user data and service capabilities.

Senior Business Analyst (2018-2021) | NaranjaX

Data Analyst (2017-2018) | Universidad Siglo XXI

Business Analyst (2016-2017) | Prisma Medios de Pago

Fundraising Coordinator (2013-2015) | TECHO (NGO)

Bachelor's Degree in Business Administration | Facultad de Ciencias Económicas, UNC.