Samuel Siqueira
Data Products Consultant
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Sobre mí
A hands-on leader with an 19-year track record in navigating complex data landscapes, driving data-driven initiatives.
Conceptual and visionary, focused on innovation, integration, and partnership.
Experiencia
In Digital businesses since 2011, having specialized in building, delivering, and improving products throughout the AdTech ecosystem (DSPs, Private DMPs, AdServers). Full proficiency integrating with RTB Partners (Exchanges, SSPs, and Data Providers).
Prior to that, 4 years focus on Analytics & Data Intelligence as Sr. Business Analyst at Mattel Inc. (Barbie, HotWheels), supporting marketing and sales processes with forecasting methodology and planning tools.
Educación
Studied Computational Mathematics at the Universidade Federal de Minas Gerais (Brazil).
