Samuel Siqueira

A hands-on leader with an 19-year track record in navigating complex data landscapes, driving data-driven initiatives.

Conceptual and visionary, focused on innovation, integration, and partnership.

In Digital businesses since 2011, having specialized in building, delivering, and improving products throughout the AdTech ecosystem (DSPs, Private DMPs, AdServers). Full proficiency integrating with RTB Partners (Exchanges, SSPs, and Data Providers).

Prior to that, 4 years focus on Analytics & Data Intelligence as Sr. Business Analyst at Mattel Inc. (Barbie, HotWheels), supporting marketing and sales processes with forecasting methodology and planning tools.

Studied Computational Mathematics at the Universidade Federal de Minas Gerais (Brazil).