Sandra Cepeda Álvarez
Social Media and Branding Manager
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Sobre mí
Marketing professional with 3+ years of experience leading brand and content strategies for high-impact entertainment and lifestyle companies. Specialized in 360° campaigns, brand management, performance analytics, and influencer collaborations. Results-driven and passionate about building brands that connect authentically with their audiences.
Experiencia
Social Media Manager & Content Creator - Fever & Candlelight
(2023-11)
- Designed and executed multichannel brand strategies for premium licenses including Netflix, Warner, and Candlelight, achieving +113% growth in engagement and +263% increase in organic impressions.
- Developed and delivered 360° campaigns coordinating cross-functional teams across design, paid media, OOH, and CRM, aligned with global business objectives.
- Produced and edited social-first content (reels, stories, video) and crafted platform-specific copies tailored to each audience.
- Tracked and reported on KPIs through internal analytics tools, delivering strategic performance reports to senior leadership.
- Managed relationships with influencers, brand partners, and key stakeholders, coordinating collaborations and brand agreements.
Social Media Manager - Kiabi
(2023-04 - 2023-11)
- Managed the brand's social media presence across Spain, ensuring alignment with global marketing campaigns and brand identity.
- Built content calendars and oversaw the work of external creative and content agencies.
- Planned and executed influencer and creator campaigns for seasonal launches and key product collections.
Educación
Master's - Social Media Management - UOC - Universidad Oberta de Catalunya (2022 - 2022)
Course - Digital Marketing & Analytics - Universidad ReyJuan Carlos (2021 - 2021)
Course - Digital Marketing & Analytics - Euroinnova (2021 - 2021)
Bachelor's Degree - Audiovisual Communication - Universidad ReyJuan Carlos (2017 - 2022)
