Sandra Cepeda Álvarez

Marketing professional with 3+ years of experience leading brand and content strategies for high-impact entertainment and lifestyle companies. Specialized in 360° campaigns, brand management, performance analytics, and influencer collaborations. Results-driven and passionate about building brands that connect authentically with their audiences.

Social Media Manager & Content Creator - Fever & Candlelight

(2023-11)

• Designed and executed multichannel brand strategies for premium licenses including Netflix, Warner, and Candlelight, achieving +113% growth in engagement and +263% increase in organic impressions.
• Developed and delivered 360° campaigns coordinating cross-functional teams across design, paid media, OOH, and CRM, aligned with global business objectives.
• Produced and edited social-first content (reels, stories, video) and crafted platform-specific copies tailored to each audience.
• Tracked and reported on KPIs through internal analytics tools, delivering strategic performance reports to senior leadership.
• Managed relationships with influencers, brand partners, and key stakeholders, coordinating collaborations and brand agreements.

Social Media Manager - Kiabi

(2023-04 - 2023-11)

• Managed the brand's social media presence across Spain, ensuring alignment with global marketing campaigns and brand identity.
• Built content calendars and oversaw the work of external creative and content agencies.
• Planned and executed influencer and creator campaigns for seasonal launches and key product collections.

Master's - Social Media Management - UOC - Universidad Oberta de Catalunya (2022 - 2022)

Course - Digital Marketing & Analytics - Universidad ReyJuan Carlos (2021 - 2021)

Course - Digital Marketing & Analytics - Euroinnova (2021 - 2021)

Bachelor's Degree - Audiovisual Communication - Universidad ReyJuan Carlos (2017 - 2022)