Sara Robles

Experienced brand activation professional in the automotive sector, collaborating with brands such as Ford Motor Company and BMW in high-impact commercial environments. Specialized in experiential marketing, strategic product communication, and qualified lead generation. I excel at transforming technical features into compelling value propositions, connecting with consumers at direct touchpoints, and strengthening brand positioning in competitive landscapes.

Results-oriented, with a strong focus on customer experience and conversion.

Brand Hostess at Ford Motor Company (2018-10 – 2018-10)

New Model Launch | Large Retail Stores

• Execution of experiential marketing campaigns at the point of sale.
• Strategic communication of the model's value proposition and positioning.
• Technical presentation of the vehicle (engine, innovation, safety, equipment) translated into commercial benefits.
• Lead generation and qualification.
• Customer experience management and assistance during vehicle test drives.
• Reinforcement of brand identity in a competitive environment.

Brand Hostess at BMW (2018-10 – 2018-10)

Automotive Show

• Brand representation at a high-impact industry event.
• Stand engagement and active visitor attraction.
• Communication of technical attributes and differentiating features of BMW motorcycles.
• Strategic support to the sales team in generating opportunities.
• Application of branding techniques and premium experience in a trade fair environment.

Sciences bachellor – IES FIGUERAS PACHECO ALICANTE (2017 – 2018)