SENIOR FIELD MARKETING MANAGER at CIENA (2023-08 – 2026-07)
Dual-focus role combining partner co-marketing with strategic accounts and independent field marketing across EMEA markets.
- Owned end-to-end ABM and co-marketing strategy across 2 strategic EMEA accounts (Vodafone and Liberty Global/Virgin Media), managing a £250K MDF budget and driving ~30 qualified leads annually, of which 8 progressed to active sales opportunities in FY26, contributing to £15M TCV in partner-influenced pipeline.
- Executed joint demand generation programmes with partner marketing teams — thought leadership, webinars, digital campaigns, and events — ensuring brand alignment, shared pipeline visibility, and integration with partner sales cycles.
- Designed and implemented go-to-market field marketing programmes for EMEA, including new emerging markets such as Iberia and Africa, defining campaign strategy, channel mix, and content approach from the ground up and securing internal stakeholder buy-in for new market investment.
- Designed and executed integrated B2B marketing programmes across EMEA across both hardware and SaaS solutions — spanning events, LinkedIn and display advertising, email campaigns, and lead generation, generating 50 MQLs in FY26, of which 12 progressed to sales opportunities, contributing to approximately £8M in regional pipeline.
- Conceived and delivered Innovation Day (Ciena Connections) events in London (150 attendees), Johannesburg (120 attendees), and Madrid (40 attendees), bringing in internal experts to speak to targeted customer groups. Managed end-to-end logistics, external suppliers and venues, agenda design, speaker coordination, and post-event follow-up, generating 45 qualified leads across the three events.
- Led end-to-end delivery of key industry events, including AfricaCom, ITW, and Capacity Europe, among others — managing external agencies and suppliers, owning on-site execution, and running pre-event promotional campaigns to maximise attendance and pipeline impact.
- Developed 12 market-specific thought leadership pieces published on Ciena's website, used as hero assets for regional campaigns across EMEA, supporting both brand awareness and lead generation.
- Served as the main marketing connection between global HQ and regional sales teams across EMEA — keeping campaigns aligned with local pipeline needs, tracking performance in Salesforce, and presenting quarterly reviews to senior stakeholders.
MARKETING MANAGER at VODAFONE BUSINESS (2021-05 – 2023-08)
- Designed and executed global B2B demand generation programmes for Vodafone Carrier Services — including ABM, thought leadership, webinars, roundtables, and LinkedIn advertising — generating 20 MQLs annually and contributing to approximately £14M in influenced pipeline, with full ownership of lead processing, tracking, and reporting in Salesforce.
- Led end-to-end delivery of Mobile World Congress for two consecutive years, managing a €500K+ budget, coordinating 5 internal teams (30+ people) and external agencies, and overseeing technology showcases across IoT, VR, OpenRAN, and 5G — resulting in 120 customer and prospect meetings, 300+ product demos, and press coverage including CEO media interviews and partner press releases.
- Independently led event delivery across CES, ITW, Capacity Europe, and Capacity Middle East — managing supplier relationships, stakeholder coordination, and full on-site execution.
- Managed sponsorship activations for Greentech Festival and Extreme E, delivering integrated brand awareness campaigns including hospitality programmes, content, and social media, and curating customer experience activations to strengthen relationships with key accounts.
MARKETING MANAGER at GSMA (2019-05 – 2021-05)
- Designed and executed integrated B2B membership campaigns combining email marketing, newsletters, LinkedIn, and in-person event activations at MWC Barcelona, MWC Los Angeles, MWC Shanghai, and AfricaCom — driving membership engagement and new member acquisition across global markets.
- Led the membership team's presence at MWC Barcelona, MWC Los Angeles, and MWC Shanghai, with full ownership of stand design, logistics, and on-site execution, serving as the primary marketing point of contact for member and prospect engagement at each event.
- Launched and managed GSMA Thrive, a new online events platform, delivering 3 webinars with a combined attendance of 450+ participants and establishing a new digital channel for member engagement.
- Developed and launched new sponsorship packages across GSMA's event portfolio, significantly growing annual sponsorship income through increased partner acquisition and package diversification.
SPONSORSHIP PROJECT MANAGER at GSMA (2018-08 – 2019-04)
- Managed end-to-end implementation of 30+ sponsorship packages for MWC Barcelona 2019, overseeing a portfolio valued at approximately €3M and serving as primary point of contact for C-level clients including Salesforce, Visa, VMware, Wipro, and Accenture.
- Coordinated cross-functional delivery across internal teams and external suppliers, managing operational planning, logistics, asset production, F&B, photography, and filming to ensure flawless on-site execution for all sponsors.
- Worked in close collaboration with the Sales team throughout the sponsorship lifecycle — from package closing to full implementation — ensuring seamless handover and client satisfaction.
MARKETING MANAGER at BADOO (2017-01 – 2018-07)
- Led regional integrated marketing campaigns across Spain and LATAM — spanning events, OOH, online advertising, and social media — managing creative and PR agencies end-to-end from campaign planning to delivery.
- Managed strategic influencer marketing programmes on Instagram and YouTube with a monthly budget of £150K, driving a 20% increase in new user downloads across target markets.
CUSTOMER SUCCESS AGENT at ACQUISIO (2015-12 – 2016-12)
- Managed key strategic accounts across EMEA, delivering training on PPC machine learning algorithms and acting as primary point of contact for client issue resolution across Google AdWords, Bing, and Facebook Ads.
ACCOUNT MANAGER at EBIQUITY (2013-09 – 2015-06)
- Monitored and analysed competitor advertising data across TV, radio, and press for clients in Italy, Spain, and South America, delivering actionable insights and managing ongoing client relationships.
CREATIVE MANAGER at SHACKLETON & MOMENTUM WORLDWIDE (2010-03 – 2013-08)
Clients: Coca-Cola, Telefónica, Google, Carrefour, Diageo
- Developed ATL and BTL creative concepts across events, experiential marketing, sponsorships, and digital campaigns for major global brands, managing client relationships and leading creative production from brief to delivery.
