
Generative AI Strategist | AI Lab Builder | Digital Transformation Leader
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AI & Digital Transformation Leader with a track record of turning emerging technologies into measurable business outcomes. Founded a computer vision startup and led AI-driven initiatives across operations, CRM, and product execution — consistently delivering revenue growth and productivity gains at scale.
Deep expertise in Generative AI strategy and implementation: from identifying high-value use cases to designing end-to-end workflows and building cross-functional adoption. Equally comfortable advising C-suite stakeholders and driving hands-on execution.
Known for bridging the gap between AI's technical potential and real-world business value, making complex innovation accessible, scalable, and commercially impactful.
Currently: Offer Manager Data & AI at Amaris Consulting (Barcelona, 2026–present) — designing custom AI & Data service offerings, shaping pre-sales strategy, leading RFP responses, and building AI partnerships to scale the practice.
Previously: AI Market Research Team Lead at Leadtech Group (2024–2025) — launched and led the company's AI Lab from the ground up: selected and deployed AI tools across departments, drove cross-functional adoption, and collaborated with Legal, Cybersecurity, and BI to ensure compliant, scalable AI implementation.
AI Consultant & Instructor (2023–2026, freelance) — supported businesses in designing AI automation roadmaps, implementing GenAI tools (from simple agents to multi-agent systems), and delivered hands-on AI training for organizations including Ironhack and London Premier Centre.
Founder & MD, Viume (2018–2022) — built a computer vision startup from ideation to funding, managing investors, C-level relationships, cross-functional teams, and go-to-market strategy.
Earlier career in CRM and digital transformation across luxury, automotive, and consulting (Roberto Cavalli, BMW Italy, Y-NAP, Equancy/Nissan) — strong foundation in data-driven strategy, customer operations, and stakeholder management.