Sonia Medina Valero

Communication specialist in a digital ecosystem, implementing cohesive marketing plans.

Experience working in the event's industry on national and international projects with equal focus on strategy, execution, planning and design, production and management. Startup industry with the perspective of working in business development, account manager, expansion, events, partnerships and public relations. A bilingual sports journalist with a proven track record of working in the broadcast media industry.

-Co-Founder at Solid Studio (2023-01 – Present) Director. I've created and manage the first studio of Pilates Megaformer in Spain.

-Events Manager at Freelance (2018-01 – Present) Coordinate the production of the events included site selection, contract negotiation, identify local providers and vendors, venues, onsite materials, assignment of work positions, schedules, the achievement of goals, etc...(attendance +500 ppl) • Negotiation with suppliers with the coordination and supervision of assembly and disassembly • Participation in creative processes and brand communication actions: Presentation of proposals, production and management, closing budgets, etc.

• Clients: Valentino, NY Summit, Grosso Napoletano, Lancome, Vicio, Wingstop, New Holland, Case IH, etc...

-Meeting Planner at American Express Global Business (2023-01 – 2023-12) Temporary contract for a Dealer Convention Event Account Manager at Cromatika (2022-01 – 2022-12) (Maternity cover) Marketing manager in Mastercard working in different divisions like Mastercard Advisor, Mastercard Priceless and UEFA Champions League.

-Business Development & Partnerships at Sharify App (2019-01 – 2022-12) • Expansion manager.

Launched Sharify

App in New York, creating, developing, and maintaining the global launch strategy of the Startup in the United States.

• Business development. Approach business to promote them on Sharify involved in a full-cycle of sale such as pitching, negotiation, on-boarding, close collaboration agreements, events, and improving the experience of Sharify.

• PR. Design and create the communication strategy taking into consideration all possible communication channels (Press release, marketing materials, design, contact with users, social media, media list contacts, etc.) • Events. Offline and online event coordinating all the logistics, advertising, and promotional materials.

• Partnerships. Lead all strategic partnerships initiatives and negotiate business terms with companies like Revel, Ticketmaster, New York Poetry Festival, BabyBrasa, NextDoor, among others.

-Digital Marketing Manager at Nexus & Frontaura (2017-01 – 2019-12) • Creation of content for social media platforms (Instagram, Facebook, LinkedIn, Twitter) and development of brand positioning through Google Ads and Google Analytics. • Implement SEO strategies and manage email campaigns to ensure a good user experience. • Influencer marketing strategy.

-TV Anchor at Non Stop People (Movistar+) (2016-01 – 2017-12) Produce, edit, write and present daily sports news including breaking news.

-Sport Journalist at Canal+ (2015-01 – 2016-12)

-Reporter and Editor at Mediaset (2014-01 – 2015-12) Sport Journalist

Executive Education in Digital Marketing – Columbia University (2018-01 – 2019-12)

Bachelor's degree in Journalism – Universidad Europea de Madrid (2011-01 – 2015-12)

Associate's degree in International Business – IES Africa (2009-01 – 2011-12)