Tal Pereira

Social Media Strategist and Content Creator with 10+ years of international experience across Brazil, Ireland, and Spain. Founder and Director of a niche education brand, with a track record of building engaged communities from zero and translating brand identity into consistent, high-performing digital presence. Specialized in social media strategy, visual storytelling, and community management — with hands-on expertise in AI-assisted content creation, ManyChat automation, and data-informed campaign execution.

Founder & Director at Tal de Tal – Digital Education Brand (2023-01 – Present)

• Built a niche education brand from zero, developing full social media strategy, content calendar, and brand positioning for an audience of holistic therapists and wellbeing professionals.
• Created and taught courses on digital branding, content creation, and community management — combining strategic frameworks with hands-on production.
• Implemented ManyChat automation funnels, AI-assisted content workflows, and multi-platform publishing (Instagram, TikTok, Telegram broadcast channels).
• Managed community communications for an Umbanda terreiro in Spain, including event campaigns, donation appeals, and institutional content.
• Coached clients and mentees on community building, brand trust, and crisis communication in digital environments.

Community Manager at Hunter Agency (2020-01 – 2023-12)

• Managed online communities across multiple brand accounts, maintaining consistent voice and high engagement rates.
• Planned, created, and scheduled content aligned with each brand's communication strategy and calendar.
• Served as primary liaison between brands and audiences, resolving issues, managing feedback, and strengthening long-term brand loyalty.

Social Media Strategist & Content Creator at Leevin Services & Management (2017-01 – 2019-12)

• Developed and executed social media strategies aligned with brand identity and business objectives.
• Produced visual and written content focused on clarity, audience engagement, and brand consistency.
• Monitored digital trends and audience behavior to continuously adapt content approach and platform strategy.

Marketing Assistant & Content Creator at Delfin English School (2016-01 – 2017-12)

• Supported marketing campaigns through content creation, visual communication, and digital content organization.

Fashion & Still Photographer (E-commerce) at BrandsClub (2012-01 – 2015-12)

• Produced product and fashion photography for e-commerce platforms, ensuring visual consistency across brand campaigns.

Photography Instructor at Grupo Naspers (2013-01 – 2015-12)

• Designed and delivered photography courses covering technique, visual language, and creative development.

Master's Degree in Entrepreneurship – Brito Institute (2023-01 – 2024-12)

Bachelor's Degree in Photography – Cruzeiro do Sul University (2009-01 – 2011-12)