Tania Fernandez

Senior content strategist with 5+ years leading editorial and SEO operations for high-competition verticals — crypto, sports betting, casino, and iGaming. Expert in designing AI-powered content workflows using ChatGPT, Claude, Surfer SEO, and Jasper that scale production without sacrificing quality or compliance.

Native

Spanish speaker with professional English, Catalan, and Galician, specialising in ES-market content strategy and English-to-Spanish localisation. Experienced managing distributed freelance teams across multiple platforms and geographies. Currently seeking a senior editorial or content strategy role — remote or hybrid — where AI-driven systems and SEO performance are core priorities.

Senior Editor — AI Content Strategy at ClickOut Media (2025-02 – Present)

• Led AI-powered editorial operations for large-scale crypto and iGaming content in Spanish, managing output quality across 10+ freelance writers.
• Designed and implemented AI-assisted workflows (ChatGPT, Surfer SEO, Notion AI) that reduced production time by 40% while maintaining SEO performance.
• Owned on-page SEO optimisation: keyword integration, meta tags, internal linking, content structure, and search intent alignment.
• Acted as strategic bridge between content production teams and business stakeholders, ensuring KPI alignment and brand consistency.

SEO Content Editor at Cryptonews (2024-05 – 2025-06)

• Hired and managed native Spanish freelance writers to produce high-volume crypto content for one of the leading crypto media brands.
• Developed AI-assisted editorial workflows to scale content production while maintaining accuracy and regulatory compliance.
• Performed systematic on-page SEO optimisation across 200+ articles per quarter.
• Collaborated with marketing and product teams to align content strategy with search performance targets.

Freelance SEO Copywriter at Better Collective (2019-09 – 2024-09)

• Produced high-volume SEO content for sports betting and casino verticals in Spanish across multiple platforms: Mejores Apuestas, Basketball Insiders, The Sports Daily, Sportslens.
• Specialised in English-to-Spanish localisation with SEO optimisation for the Spanish-speaking market.
• Managed keyword research using Ahrefs and SEMrush; coordinated content strategy with regional managers.

Freelance Content Editor & Writer — iGaming at Self-employed (2021-05 – Present)

• Delivered SEO content and editorial management for sports betting and crypto clients including Trading Platforms, Crypto News, Comprar Acciones, and Business to Community.
• Managed own team of freelancers; developed local SEO strategies for Spanish-speaking markets across LATAM and Spain.
• Tools: Ahrefs, SEMrush, WordPress, Surfer SEO, ChatGPT.

Bachelor's Degree in Education – Universidad de A Coruña (2003 – 2005)

Executive Secretary & Administration in Administration – Instituto Fernando Wirtz, A Coruña (2001 – 2003)