Tina Asmus

Senior marketing and operations leader with 15+ years at Polaris Industries and 35+ years of experience across marketing, engineering, manufacturing, purchasing, and executive operations. Known for operational excellence, flawless execution of high-visibility initiatives, and strong cross-functional partnerships. Trusted leader with deep expertise in marketing operations, budget ownership, and large-scale event execution.

Senior Associate Marketing Manager at Polaris Industries (2019-01 – Present)

• Lead enterprise-wide partner, influencer, athlete, celebrity, and press vehicle programs supporting brand marketing initiatives.
• Own vehicle, accessory, and parts ordering, invoicing, payment processing, transfers, and delivery for time-sensitive, high-visibility programs.
• Manage monthly ORV unit and parts budgets while ensuring financial accuracy and audit readiness.
• Drive process improvements that increase efficiency, visibility, and cross-team alignment.
• Provide operational leadership for national trade shows, rodeos, dealer meetings, and demo rides.

WOTT Trainer / Developer – ORV Engineering at Polaris Industries (2017-01 – 2019-12)

• Executed national dealer training programs, consumer demos, and experiential marketing events.
• Delivered in-field product and sales training; supported curriculum development and competitive intelligence.

Senior Project Assistant – Engineering at Polaris Industries (2013-01 – 2017-12)

• Maintained accurate bills of materials and engineering release documentation across PRS and AS400.
• Partnered cross-functionally with marketing and product teams to support launches and graphic reviews.

PDP Planner / Buyer – Purchasing at Polaris Industries (2007-01 – 2013-12)

• Supported product development from concept through production.
• Managed 1,800+ parts annually and supplier performance across U.S. and Mexico facilities.

Bachelor of Science in Marketing – Capella University

Associate in Applied Science in Criminal Justice – Suomi College