Vasiliki Parapoura

Marketing and retail professional with experience in Retail Marketing, Trade Marketing, Brand Activation, Visual Merchandising and Event Coordination. Experienced in executing in-store marketing campaigns, supporting retail store launches, coordinating promotional events, collaborating with international marketing teams and delivering product training. Strong organizational, communication and stakeholder management skills with a passion for creating engaging customer experiences and supporting commercial growth.

Retail Marketing & Brand Activation Specialist - Hairdis Netherlands

(2024-10 - 2026-08)

• Supported the successful opening and launch of a new retail store, contributing to store setup, merchandising and customer experience.
• Executed in-store marketing campaigns and promotional activations based on centrally developed marketing plans.
• Collaborated with the central Marketing team in Belgium to implement seasonal campaigns and promotional initiatives.
• Coordinated product launches, customer events, promotional giveaways and in-store brand activations.
• Designed and maintained visual merchandising displays aligned with commercial priorities and brand guidelines.
• Managed premium product placement and merchandising execution according to trade marketing agreements with international beauty brands.
• Produced visual content for the company's Instagram channel to support promotional campaigns and product launches.
• Delivered product training sessions to retail staff, improving product knowledge and campaign execution.
• Monitored daily sales performance and identified merchandising opportunities that contributed to a 20% increase in category sales.
• Worked with leading professional beauty brands including L'Oreal Professional, Redken, Olaplex, CHI, Schwarzkopf Professional, Wella Professionals.

Programme & Events Coordinator - Institut Français de Thessalonique

(2020-06 - 2024-09)

• Coordinated cultural, educational and public events from planning through execution.
• Managed stakeholder communication, event logistics and operational planning.
• Coordinated conferences, exhibitions, seminars and educational programs.
• Collaborated with external partners, stakeholders, suppliers and speakers.
• Supported event promotion, participant engagement and administrative processes.
• Managed multiple projects simultaneously while ensuring smooth day-to-day operations.

Administrative & Programme Assistant - Institut Français de Thessalonique

(2016-12 - 2020-07)

• Supported program administration and operational activities.
• Assisted in organizing educational programs, seminars, conferences and cultural events.
• Coordinated participant communication and scheduling.
• Maintained documentation and administrative records.

MA - Visual Arts - University of Western Macedonia

BA - Arts - University of Western Macedonia