Veronica Vidal

Marketing and project management professional with 5+ years of experience leading cross-functional brand and marketing initiatives, from strategy and stakeholder alignment through execution and measurement. Skilled at balancing creative development with analytical rigor, and experienced coordinating across global teams, creative agencies, and senior stakeholders. Hands-on experience scaling engagement programs that combine digital and in-person activations, including coordinating events and major tradeshows with 30,000+ attendees.

Adept at managing multiple priorities, translating brand guidelines into polished materials, and presenting project updates and recommendations to executive leadership. MBA in Strategic Marketing and Communications from IE University, Madrid.

Marketing & Events Project Manager (Freelance) at CharterWind (2019-04 – Present)

• Manage brand-partner relationships to deliver high-visibility client experiences on time and on budget, working directly with executive leadership to translate business goals into structured plans and timelines
• Built performance tracking frameworks to measure program effectiveness, improving campaign-to-opportunity conversion by ~15% through workflow optimization and lead routing improvements
• Designed client facing marketing assets in Canva including graphics, slide decks, and landing pages, to create a consistent online presence and support audience interaction
• Own full-lifecycle event strategy for high profile, aviation partners: conference sponsorships, executive dinners, and branded activations designed to convert relationships into business
• Identify inefficiencies in program execution and implement process changes that increase speed and accountability

Marketing Operations Associate Manager – Contractor at Chewy (2025-08 – 2026-04)

• Owned project timelines, deliverables, and execution for major national veterinary conferences serving a combined ~30,000 attendees, including vendor contracts (AV, F&B, electrical, transportation), budget tracking, room block management, and on-site delivery
• Coordinated concurrent event workstreams across Marketing, Operations, and field teams, building rollout and communication frameworks that reduced cross-functional execution delays by ~25%.
• Partnered cross-functionally with social media, operations, and field teams to align priorities and ensure seamless execution of campaign and activation initiatives, contributing to a customer-facing lifecycle program outside core scope
• Built the inventory and asset management infrastructure (BOM tracking, closet audits, quarterly forecasting) used across Chewy Health and CVC clinic launches, giving stakeholders real-time visibility into shipments and reducing operational delays
• Identified structural gaps in the Pet of the Month program and produced a documented improvement plan with specific, actionable recommendations

B2B Demand Generation Specialist at DemandLab (2023-09 – 2025-04)

• Executed integrated B2B SaaS/Martech campaigns spanning digital channels and live events, aligning timing and messaging with pipeline and sales goals.
• Facilitated SaaS marketing technology CRM to execute full-funnel campaigns, manage audience segmentation, and track performance from awareness to conversion
• Grew client engagement through targeted LinkedIn and organic promotion, and drove a 20% increase in qualified inquiries through integrated pre/post-event campaigns.
• Optimized campaign processes in Salesforce to improve lead flow, handoff efficiency, and reporting accuracy
• Established KPIs to analyze campaign and pipeline performance to guide optimization

Event Program Coordinator at Garth Solutions (2022-09 – 2023-09)

• Led on-site vendor coordination and program execution for large-scale B2B events and VIP client experiences, ensuring high-quality delivery and strong attendee engagement
• Developed event campaign concepts and messaging tailored to segmented audiences, aligning creative direction with broader account-based strategy
• Coordinated with vendors to source materials and services against event budgets and timelines
• Facilitated structured post-event evaluations to translate client and attendee feedback into program improvements

Project Manager – Capstone Project at Livall (2022-01 – 2022-07)

• Developed and maintained operational processes, documentation, and reporting frameworks to improve team efficiency and execution consistency
• Facilitated cross-functional meetings and alignment sessions to drive decision-making and ensure clarity across teams
• Conducted market research to identify trends, opportunities, and competitive threats informing project direction

Account Based Marketing Specialist at SaasMQL (2020-09 – 2021-09)

• Implemented tiered messaging strategies to differentiate enterprise updates, leadership-level guidance, and frontline execution instructions based on audience needs
• Partnered with Saas clients to align messaging and campaign strategy with data-driven audience insights
• Developed and executed targeted email campaigns and automated workflows to support lead generation and customer engagement
• Managed social platforms to create a consistent online presence and support audience interaction

MBA in Strategic Marketing and Communications – IE University (2022-07)

BBA in International Business Management – Florida International University (2020-08)