Digital Marketing Specialist
Nombre de la empresa
Modacc
Fechas de empleo ago 2020 – nov 2020
Ubicación Barcelona
Digital Marketing Specialist
080 Barcelona Showroom Digital Edition
- Planning and implementation of communication plans
- The attraction of new international markets
- Email marketing
- Management and creation of a database
- Content for social networks and own platform
Social Media Marketing
Nombre de la empresa
Cronos group
Fechas de empleo jul 2017 – jun 2018
Ubicación Barcelona
Social media marketing and mobile marketing.
-Strategy, implementation and follow up of marketing campaigns
- CRM
- Implementation of eMail marketing campaigns
- Social Media copy and publications
- Keyword research to improve digital visibility
- Content calendars
- Weekly reports to the head of marketing
- Blogs and creation of content for different channels using SEO
- Google Analytics to obtain insights to improve campaigns
- Mobile marketing research for new campaigns and customer insights
- Participation in the Mobile World Congress 2018
Tools
· Wordpress
· Photoshop
· Hootsuite
· Best Time
· Monday
· Google Analytics
Retail Brand Presentation Running
Nombre de la empresa
Nike
Fechas de empleo jul 2016 – dic 2016
Ubicación Bogotá, Colombia
Retail Brand Presentation:
- Coordination, production, and monitoring of campaigns in stores according to international parameters and to the need of the consumer
- Planning and adaptation of strategies according to season
- Projects coordination and management from start to finish
- Internal communication and coordination of personnel at the national level
- Design and creation of spaces in stores and window dressing to potentiate visual communication
- Production of graphic elements for stores nationwide
- Create internal actions to improve the positioning among competitors
- Consumer journey
Tools
· Photoshop
· Illustrator
· Excell
Marketing Coordinator
Nombre de la empresa
Nike
Fechas de empleofeb 2014 – oct 2015
Ubicación Bogotá, Colombia
Marketing Coordinator Running, Futbol & Sportswear
- Strategy and implementation of marketing campaigns
- Brand management in digital and printed media
- Coordination of events to promote products or activities related to the brand
- Communication with national and international influencers
- Direction of photography and video for advertising purposes
- Delegation of specific tasks to staff
- Weekly, monthly and quarterly reports
- Address to work with different BTL agencies
- Constant communication with Nike HQ
Tools
· Excel
· Powerpoint
· Photoshop
· Illustrator
