Henri Karlsson

I'm a full-funnel digital marketer who builds systems that deliver growth. I work every channel, online and offline, what I call using all of the buffalo: nothing wasted, every part pulling its weight. From first draft to live campaign, then proof of what it returned. Designer's eye, marketer's discipline.

Digital Marketing Specialist & Graphic Designer at Grafimax Oy (2022-01 – 2025-12)

• Grew SEO visibility to 25.5% (#2 in market)
• Generated €15K from a €30 AI prospecting test · 500:1 ROI
• "painotuotteet" (320 vol.) +30 positions in 3 months
• Google Ads up to 22.7% CTR, €0.24–0.93 CPC
• AI-assisted optimization: 95/100 PageSpeed, 87% health
• Built 6 ran 3 sites; full print/digital asset suite

Graphic Designer at Freelance (2005-01 – Present)

Brand identities, responsive websites and marketing materials for diverse clients. Clean design, usability and consistent brand storytelling across media.

Production Art Director at Hohto Oy (2002-01 – 2004-12)

Led graphic design and print production for multinational clients (Procter & Gamble, BAT, Nestlé). Owned brand compliance and quality across packaging, POS and promotional materials.

Digital Marketing in Digital Marketing – Coreseer (2021-01 – 2021-12)

Diploma in Graphic Design – Vantaa Vocational College (2002-01 – 2002-12)