Strategic Marketing & Communications Associate at India Strategic (2025-02 – Present)
Develop and execute integrated marketing and communications strategies to grow readership, engagement, and brand visibility across digital platforms.
- Develop and execute integrated marketing and communications strategies to grow readership, engagement, and brand visibility across digital platforms
- Drive audience growth through data-informed content distribution strategies across social media, newsletters, and website channels
- Collaborate closely with editorial teams to align content planning with audience insights, SEO priorities, and organizational goals
- Manage and optimize social media presence, including campaign planning, promotional copywriting, and audience engagement to amplify key stories and features
- Support email and newsletter marketing initiatives, including content curation, audience segmentation, and performance optimization
- Ensure consistency of brand voice and messaging across all digital touchpoints and external communications
- Analyze performance metrics (traffic, engagement, subscriber growth) and prepare insights to inform ongoing marketing and content strategy
- Support promotional campaigns for special features, partnerships, and branded or sponsored content initiatives
Global PR & Communications Assistant at Accor SA (2024-07 – 2024-12)
Strengthened brand partnerships by coordinating with lifestyle, hospitality, and travel partners for joint press releases, influencer events, and global activations.
- Strengthened brand partnerships by coordinating with lifestyle, hospitality, and travel partners for joint press releases, influencer events, and global activations across Accor's Premium, Midscale & Economy portfolio
- Collaborated with cross-industry partners (F&B, entertainment, tourism boards) to co-develop media moments amplifying Accor's sustainability and loyalty initiatives
- Supported partnership PR strategy for La Suite Novotel by ALL.com, a landmark global launch that achieved over 1B media impressions worldwide
- Coordinated multi-stakeholder communications between global PR agencies, internal brand teams, and external collaborators to ensure brand consistency across co-branded campaigns
- Produced 10+ detailed coverage and competitor reports used by senior leadership to evaluate brand perception and guide partnership opportunities
- Designed 11 dynamic press and event presentations showcasing flagship properties, reinforcing Accor's global positioning and appeal to potential brand partners
- Played a key role in the 50th anniversary of ibis, liaising with agency partners and media outlets to maximize storytelling impact and earned media coverage
Global Integrated Marketing Communications Assistant at Groupe Bel SA (2024-01 – 2024-06)
Produced monthly Social Listening using Brandwatch, surfacing key consumer insights and trend alerts to influence campaign pivots and inform content creation.
- Produced monthly Social Listening using Brandwatch, surfacing key consumer insights and trend alerts to influence campaign pivots and inform content creation
- Created a Social Media Playbook for the global teams to refine SMM strategies
- Produced Brand Health Reports and insights that informed new collaboration strategies with external creators and entertainment properties
- Monitored industry trends and identified emerging best practices, driving the development of innovative advertising campaigns and providing strategic insights to marketing teams
- Collaborated with media and creative partners on co-branded activations, ensuring global campaign consistency and impact
- Analyzed social listening data, pinpointing a surge in snack-related conversations on Reddit, driving the shift to target subreddits
- Streamlined coordination between internal marketing teams, media agencies, and digital partners, optimizing campaign performance
Product Marketing Assistant at Collegeshala, RAU Industries LLP (2021-01 – 2021-09)
Launched a micro-influencer program with 50+ student creators, driving 1.2K+ UGC shares and boosting traffic by 40%.
- Launched a micro-influencer program with 50+ student creators, driving 1.2K+ UGC shares and boosting traffic by 40%
- Collaborated on digital campaigns leveraging TikTok and Instagram, optimizing engagement through A/B-tested creative storytelling
- Developed social content strategy and creative briefs for campus partnerships and digital activations
