Sales activation,Project Management,Marketing
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Passionate and people-centric professional with an MBA from EMLYON Business School and 9.5 years of experience in the FMCG industry. Proven track record in demand, strategic management, driving growth and profitability for leading consumer goods companies. Seeking a challenging position in demand and strategy management to leverage expertise in driving business success.
-Orchestrating planning, development, and execution of activation campaigns
-Conducting market research, analyze consumer insights & competitive intelligence
-Analyzing campaign performance metrics & make data-driven recommendations using Powerbi
-Managing key stakeholders for effective collaboration including leadership team ,regional marketing teams, agencies and partners
-Contributing in price pack architecture for innovation & monitoring budgets to optimize marketing investments
[D2C value proposition analyst ] Sept 2021-Oct 2022
-Leading project focused on testing new route to market strategy, driving digital transformation, and implementing a new business model
[European Strategic Revenue Management Officer] Sept 2020-Sept 2021
-Managing trade terms for 28 European countries, developing innovative strategic plans and conducting comprehensive analysis of existing data
-Plan & execute key account objectives, including maintaining a monthly turnover of 1 million INR, preserving market share, and maximizing profit
-Collaborating with a team of 5 merchandising professionals to coordinate branding activities, promotional scheme and execute marketing initiatives
-Conducting competitor analysis gathering market intelligence
-Establishing and nurturing partnerships with distributors and agencies to optimize market reach and enhance distribution networks
-Ensuring availability of product range across different channels for strategic expansion of specialized products and category expansion of product portfolio
Nestlé India Limited- India [Officer Sales] Jul 2012–Sept 2013
-Generating revenue by market visit and ensuring product availability
emlyon business school, Lyon (France)- 2019 – 2020 Full-time MBALovely Professional University (India)-2007-2012 Dual degree (Bachelor of Engineering in Biotechnology-MBA integrated)
