Marketing, Strategy, Communication
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Strategic and creative marketing professional with hands-on experience in digital media, brand communication, and luxury brand management. Passionate about leveraging data-driven insights to optimize marketing campaigns, community engagement, and content strategy. Experienced in executing cross-functional projects in the fashion and luxury industry, with expertise in digital communication, campaign analytics, and CRM tools.
Marketing Assistant Non Fungible Conference | Paris, France | April 2024 – Oct 2024 Managed CRM-driven campaigns and optimized social media marketing using Meta Business Suite, leading to a 68% increase in engagement. Analyzed email and social campaign KPIs to improve customer segmentation and retention.
Student Strategic Business Consultant Ralph
Lauren | Paris, France | November 2023 – March 2024 Conducted in-depth consumer behavior analysis and built strategic recommendations to optimize the brand’s positioning in France. Developed a competitive benchmark on digital activation strategies for luxury brands.
House | Mumbai, India | May 2022 – Aug 2023 Led India’s first NFT art project, achieving 55% audience growth and 100,000+ views within the first week through targeted campaigns. Created and monitored email marketing campaigns for exhibitions, increasing visitor numbers by 70%. Supervised key client meetings, attended site visits, and delivered impactful presentations to stakeholders.
Pemmaraju | Bengaluru, India | June 2021 – October 2021 Designed an exclusive accessory line showcased at New York Fashion Week, enhancing the brand’s international presence. Assisted in the digital media campaign featuring high-end collaborations, including Swarovski.
MSc in Fashion Design and Luxury Management
Grenoble Ecole de Management, Paris | 2023 – 2025
Marketing Strategy, Consumer Behavior, Luxury Brand Management, Accounting, Strategy Management Live Business Case with Ralph Lauren and Poma to elevate their Luxury Brand Presence in the industry
