Anureet Kaur Sohi

I didn't grow up dreaming of boardrooms, I grew up dreaming of beautiful things, the kind that make you stop and feel something. That instinct took me from training under India's top couture designers, to dressing Bollywood icons like Madhuri Dixit and Kajal Aggarwal, to building my own bridal label from a sketchpad during a global pandemic. Anso & Co. grew into a 32-person team, six-figure revenue, and customers in 12+ countries.

I later moved to Paris for a Master's in Digital Luxury Marketing to formalize what I'd already learned by doing.

What sets me apart: I've also designed, draped, and sewn the product myself. Today I help luxury and bridal houses connect authentically with South Asian and diaspora audiences, one of the fastest-growing luxury segments, still often overlooked.

Founder & Managing Director, Anso & Co. (2020-2023): Built a bridal wear label from concept to market, 32-person team, six-figure revenue, 480+ orders across 12+ countries. Owned product development end-to-end, from design to final construction.

Assistant Stylist & Product Manager, Varun Bahl (2019-2020): Led consumer/competitor research for seasonal collections, managed product development budgets and sourcing, directed quality control from prototype to delivery.

Assistant Stylist & Marketing Coordinator, Varija Bajaj (2017-2019): Coordinated shoots, lookbooks and brand presentations, analyzed sales data to refine pricing and positioning, supported seasonal campaign development.

Master in Marketing Strategy and Communication, Digital Luxury Marketing (RNCP Level 7), Paris School of Luxury / LMD MediaSchool, 2024-2025

BSc, Fashion Design, Kalinga University, India, 2014-2017

Advanced Diplomas, Desktop Publishing & Computer Software, Dotway Educators, 2011-2013