Aude Bunetel

Senior brand, content and communications leader with 15+ years of experience building narratives, editorial systems, creative programmes and multidisciplinary teams for digital platforms, media brands and SaaS-enabled businesses. Combines strong editorial judgement with GTM, sales enablement and business accountability. Experienced in building functions from the ground up, aligning Product, Sales, Marketing and Operations, and translating brand and content into measurable growth.

Interim Director — Brand Marketing, Offer & Transformation at WEBEDIA–ELEPHANT / WBX (2026-03 – 2026-09)

Transforming a portfolio of media, influence, production and events capabilities into one integrated B2B market proposition, with a clearer brand architecture, narrative and GTM framework.

• Built and launched strategic offers around full-funnel video, creator marketing, commerce and GEO / AI discoverability; translated technical capabilities into buyer benefits, proof points and sales narratives.
• Designed sales-enablement systems for a 170-person commercial community: playbooks, cases, workshops, executive presentations, offer calculators and a structured internal academy programme.
• Introduced operational frameworks for AI-visible content, brand knowledge, measurement and always-on optimisation, connecting editorial quality with discoverability and commercial outcomes.

Brand Strategy & Customer Experience Consultant at WELLOW (2026-01 – 2026-03)

• Clarified brand promise and messaging architecture for a housing and community platform serving people arriving in a new city.
• Mapped the end-to-end customer journey and created an actionable 90-day plan, channel message matrix, KPIs and governance model.
• Turned a broad service ecosystem into a simple, differentiated and scalable customer proposition working directly with founders.

Brand, Content & Communications Director / Media & Strategic Development Director at REWORLD MEDIA (2015 – 2024)

Led brand, editorial, communications and growth strategies across a portfolio of established lifestyle and home media brands, spanning digital, social, print, events, video and branded content.

• Repositioned and modernised brands including Marie France, Le Journal de la Maison and Campagne Décoration; developed new formats, audience propositions and commercial narratives.
• Owned and orchestrated large-scale 360° campaigns for premium brands (Saint-Gobain, Samsung, Velux, Nespresso — from 300 to 800k€), driving +45% audience engagement and +30% revenue growth from brand partnerships.
• Built multidisciplinary operating models connecting editorial, audience development, social, production, marketing and sales; managed internal teams and specialist external partners.
• Created content-led revenue programmes and premium partnerships for advertisers, with responsibility for budgets, P&L logic, delivery quality and measurable engagement or conversion objectives.

Lead Media & Brand Content — France Market Expansion at HOUZZ (2014 – 2015)

Supported the French launch and growth of a global home-design platform connecting consumers with home professionals.

• Built the local editorial and brand-content strategy, developed contributor and partner networks, and adapted global positioning to French audiences — driving 10× user growth within six months.
• Combined high-velocity content production, SEO, community engagement and professional storytelling to accelerate market awareness and user adoption.

Content & International Development Director / Founding Editor, Milk Décoration at MILK & MILK DÉCORATION (2010 – 2014)

Created and launched Milk Décoration, defining its editorial concept, visual identity, content standards and contributor ecosystem from the ground up.

• Led editorial, creative, digital and international development across six markets (USA, UK, Japan, Korea, Russia), increasing global brand recognition by +60%.
• Developed brand partnerships, special projects and cross-platform content programmes for luxury, design, hospitality and consumer brands (Chanel, Gucci, Dior, Piaget).

Editor-in-Chief, Journalist & Editorial Consultant at Various (1998 – 2010)

Held senior editorial and journalism roles across lifestyle, culture, design and women's media, developing deep expertise in storytelling, commissioning, audience understanding and quality control.

Executive Certificate in Digital Strategy & Transformation – HEC Paris (2023 – 2023)

Master's in Communication & Media – CELSA – Sorbonne Université (1998 – 1998)

Master's in Political Science – Sciences Po Rennes (1996 – 1996)

Bachelor's in History – Université Paris-Sorbonne (1992 – 1992)