Senior Social Media ads Consultant
Artefact · Temps plein mai 2021 - aujourd’hui · 1 an 9 mois
- Identifying and understanding international clients objectives/expectations on digital marketing challenges.
- Accompanying international clients in their strategy & operations on SMA platforms through key markets.
- Management of an annual budget of +1Mios€ in advertising.
- Development of SMA expertise: FB ads, TikTok ads, Twitter ads, Reddit ads...
- Recommendations in terms of strategy and operations to achieve client objectives.
- Daily management of branding and performance SMA campaigns on various international markets while respecting client budgets.
- Work hand in hand with the social managers of each brand globally.
- Elaboration and presentation of the reports to the clients
Daily Tools
- FB ads, TikTok ads, Twitter ads, Reddit ads
- Google Data Studio, Google slides...- Identifying and understanding international clients objectives/expectations on digital marketing challenges. - Accompanying international clients in their strategy & operations on SMA platforms through key markets. - Management of an annual budget of +1Mios€ in advertising. - Development of SMA expertise: FB ads, TikTok ads, Twitter ads, Reddit ads... - Recommendations in terms of strategy and operations to achieve client objectives. - Daily management of branding and performance SMA campaigns on various international markets while respecting client budgets. - Work hand in hand with the social managers of each brand globally. - Elaboration and presentation of the reports to the clients Daily Tools : - FB ads, TikTok ads, Twitter ads, Reddit ads - Google Data Studio, Google slides...
Fondateur
OTOART. · Indépendant 2020 - janv. 2023 · 2 ans 8 mois
OTOART® is an artistic collaborative streetwear brand.
We spot, promote and collaborate with artists from different horizons, all over the world, by declining their creations on sustainable, quality clothes & accessories.
"We give artists the opportunity to express themselves freely by conveying their messages on high-quality textile fabrics. This allows them to extend their visibility and enhance their artistic profile via the web while generating a source of revenue."
Responsabilities
- Creation of the concept
- Creation/management of the E-commerce platform
- Artists/suppliers prospections
- Communication/Marketing : content creation, SEO, marketing automation, Paid ads, influence marketing, tracking implementations, creation/management of the SMA business accounts...
Traffic Manager
Smood · Temps plein 2019 - juin 2020 · 10 mois
- Creation & Management of Google Ads campaigns: search, display, videos for all CH and collaboration with an agency
- Analysis and traffic reporting
- Creation & Management of Microsoft Ads campaigns: search
- SEO audit of the company's website and recommendations
- Creation & Management of social media ads (Facebook & Instagram & LinkedIn) for all CH market
- Analysis and monitoring results (social campaigns) and recommendations
- Support in the brand's marketing strategy, partners strategy...
- Participation in the creation of the different marketing assets in collaboration with a graphic designer (OOH, social, DOOH...)
- Management of OOH & DOOH campaigns
- Content creation and publishing (newsletter, social media, website, push notification..)
- Management of the influencer relationship and participation of photoshoot
- Support in the rebuilding of the Marketing department for several months
- Launch of innovative projects
- Management of various projects
