Assistant Account Manager – Zaxbys at Goodby, Silverstein & Partners (2024-07 – 2026-07)
- Acted as a liaison between clients and internal stakeholders, managing projects with various timelines, teams, and processes
- Supported a yearlong brand campaign for Zaxbys by collaborating with Strategy, Creative, and Production teams to grow business
- Led in-house team for Zaxbys' social media accounts, growing follower growth by 119% across Instagram and TikTok
Project Associate at Donorly (2023-08 – 2024-05)
- Advanced nonprofit client's mission and growth through consulting on digital strategy, development, and community engagement
- Created and organized 9 crowdfunding campaigns to abolish more than $40 million in medical debt across the United States
Project Development Intern at I'lam Arab Center for Media Freedom, Development and Research (2022-05 – 2022-08)
- Developed Palestinian media and human rights discourse through strategic projects and partnerships with UNICEF and the EU
- Constructed an after-school journalism and media program to support educational TV and storytelling for Palestinian youths
Client Strategy Intern at Rising Tide Interactive (2021-05 – 2021-08)
- Tracked pacing and daily KPIs on Google Analytics for ad campaigns for nonprofits, state parties, and political action committees
- Advanced conversion rate for NDRC by 12% by providing Gen-Z perspective and marketing strategy for email/SMS campaigns
Associate and Executive Features Editor at Columbia Daily Spectator (2020-01 – 2021-08)
- Reported, wrote, and edited relevant stories about the Columbia community, focusing on BIPOC, LGBTQ, and FGLI perspectives
- Promoted interpersonal growth of 30-person staff via group-bonding events, AP-style workshops, and mentoring programs
- Organized publication process through Trello and Slack to collaborate across departments and produce multimedia content
Field Organizer and Volunteer Field Captain at Asian-American Advocacy Fund PAC (2020-10 – 2021-01)
- Increased voter turnout by 92% through canvassing around 12,000 voters in Metro-Atlanta for the 2020 Senate runoff race
- Directed daily launches and debriefs for volunteers and directors and led a team of 60 volunteer grassroots organizers
