Cedric Boyer

International General Manager with 10 years of expatriate experience driving commercial growth, business operations and strategic partnerships across FMCG, food & beverage and consumer goods. Proven track record in P&L management, B2B expansion, international negotiations, supply chain coordination and business transformation. French native with extensive experience connecting European businesses and buyers with Southeast Asian suppliers and operations.

Recognized for an entrepreneurial, hands-on approach and the ability to deliver profitable growth in multicultural markets.

Country Manager at CAFOM Sourcing – Furniture & Home Furnishings (2024-01 – 2026-01)

Supporting Vente-Unique, Habitat, BUT & Darty. Managed cross-border commercial and operational relationships between Southeast Asian suppliers and major European retail groups, coordinating negotiations, supply chain and export execution. Led CAFOM's sourcing and operational activities across Indonesia, Thailand, the Philippines, and Malaysia, supporting one of Europe's leading furniture and home furnishings groups.

• Directed regional sourcing activities across four Southeast Asian countries.
• Led supplier development, commercial negotiations, and sourcing strategy to support regional business growth.
• Oversaw annual budgeting, procurement performance, and regional operational execution.
• Coordinated cross-functional teams across sourcing, production, logistics, quality, finance, and merchandising.
• Led and developed a multicultural team while driving continuous operational improvement and organizational capability.
• Managed end-to-end supply chain coordination from supplier selection through production and export execution.
• Led the restructuring of the Indonesia office in 2026, restoring profitability through organizational redesign and workforce optimization.

Chief Operating Officer at Sophie Authentique – One of Jakarta's Pioneering French Bakery & Café Brands (2017-01 – 2023-01)

Executive leader responsible for the overall performance of both the Retail and B2B entities, overseeing operations from manufacturing to commercial execution.

• Directed retail operations, manufacturing, procurement, finance, HR, sales, distribution, quality assurance, and business planning.
• Led business expansion, store operations, and nationwide commercial execution.
• Established the company's central production facility supplying HORECA customers across Indonesia.
• Implemented operational governance through ISO and Halal certification projects and company-wide SOPs.
• Centralized Sales, POS, Accounting, Purchasing, and Inventory Management through ERP implementation.
• Led more than 80 employees across retail, production, logistics, administration, and support functions.
• Drove organizational development, operational excellence, and business strategy to support long-term growth.

Associate at Financière Meeschaert - Asset Management – Real Estate Consulting (2013-01 – 2015-01)

Provided advisory services in wealth management, family office, and real estate asset management.

Junior Lawyer at Hermexis Avocats Associés (2012-01 – 2013-01)

Provided advisory services in Corporate, Public and Property Law

Property Manager France at Montfort et Bon Paris (2010-01 – 2012-01)

Managing and Overseeing Day-to-Day Operations of Property Portfolio

Master's Degree in Property & General Law (Major in Property & Corporate Valuation) – University of Perpignan (2013-01 – 2015-01)

Bachelor's Degree in Legal Studies (Property Law, General Law, Economics & Management) – University of Perpignan (2010-01 – 2013-01)