Elisa Felder

As a BtoB marketing professional with a 10-year experience in sales and marketing, I have evolved within fast-paced technical and industrial sectors, my largest experience being in software edition. I enjoy working with cross-functional teams, especially within multicultural environments, which is essential to my daily professional life.

• Monitor Website performance and Improve its visibility using SEO techniques • Work in collaboration with the Content and Web development teams • Ensure conversion tracking is in place and functioning across all platforms • Sourcing a digital agency to work with • Follow the indexing of the pages of the sites in the search engines, the tagging and analyze the data resulting from the tools of web analytics • SEA - Create Strategy, Manage campaigns set up, identify optimization opportunities, and generate performance reports • Manage advertising on social networks and sponsored search engines (Google display, search, Linkedin Ads) • Monitor results and report on the paid media budget and timeline • Lead nurturing • Website management in line with brand guidelines • A/B testing to experiment formats opportunities and landing pages • Track ROI across different channels

2017 Webproject Manager | Digital Campus

2010 Master Management & Marketing | Nottingham Business School