Gabriele Lancini

Highly curious and passionate individual, known for maintaining a persistent smile even under pressure. With a track record of successfully working in demanding environments, I excel as a teamplayer, always attentive to the needs of colleagues and managers. Punctual and adept at problem-solving, I provide effective solutions in dynamic environments. My structured mindset inspires creative ideas and drives innovation. I love cycling and meditation.

Product Manager Packaging at TAKKT Group (2026-02 – Present)

Full-time position managing packaging product strategy and lifecycle

• End-to-End Product Management: Managed the full product lifecycle, from analyzing competitors to identifying new product potential, until go-to-market.
• Development of the Category Strategy: implementation of tactics to achieve target goals based on present portfolio performance and market analyses.
• Product data & product experience: Improvement of data quality in collaboration with product marketing and implementation of measures to optimize the product experience.
• Supplier management: Maintenance and further development of strategic partnerships with key suppliers

Brand Manager Own Brands Food at Zooplus (2025-07 – 2026-01)

Full-time brand management role for own brands food category

• Strategic Brand Leadership: Defined the brand's core purpose, USPs, and target audience.
• Long-Term Brand Growth Strategy: Contributed to the development of a 3-year brand growth roadmap.
• Portfolio Optimization: Supported the streamlining and optimization of the product portfolio by improving recipes and packaging formats.
• Onsite Brand Enhancement: Led the refresh of the brand's onsite product presentation.

Junior Brand Manager Own Brands Food at Zooplus (2022-12 – 2025-06)

Full-time junior brand management position for own brands food category

• Product Management: analysis of market, competitors; phrasing copy strategy, packaging design development (printing set-up, artwork design and legal release).
• Sales Reports: brand analysis (NES, Volume, Margin, Customer Migration, Promo Shares).
• Strategic Promotional Planning & Execution: Planned and executed the brand's annual promotional calendar.
• Shelf Maintenance and optimization.

Trade Marketing, Category Management, eCommerce Intern at Henkel CEE (2022-03 – 2022-08)

Full-time internship in trade marketing, category management and ecommerce

• eNES market share data review for retailers: working with figures and interpretation of results.
• Attending storechecks in stores and building templates.
• Collection and management of data in DAM.
• Supporting the team in European conferences by collecting inputs and presenting insights

International Marketing ADW Intern for Somat/Pril at Henkel AG (2021-02 – 2021-07)

Full-time internship in international marketing for ADW Somat/Pril brands

• Leadership of internal marketing promotional activities for the launch of the new product.
• Briefing agencies for the realization of visual assets.
• Conducting market research with final consumers.
• Creation of copybooks with content to be published in retailers' webpages.
• Direct check on site of products' technical issues with R&D and packaging.

MSc in Marketing and Transformative Economy – USI – Università della Svizzera Italiana (2018-09 – 2022-05)

B.S. in Communication Sciences – USI – Università della Svizzera Italiana (2015-09 – 2018-07)