Irina Razafimahefa

Customer success-oriented and business-minded partnerships professional, with 5-years background in entertainment/media industry. I am driven to innovate ways to serve customer's needs and and increase revenue growth. I have been collaborating with leading European and African TV channels and radio stations that have challenged me on the monetization of their audience.

ACCOUNT MANAGER since 2017

• Managed marketing campaigns of audience monetization for leaders on the French media market. Revenue increase in 2021: +56% for Virgin Radio, +12% for Skyrock.
• Directed projects, in collaboration with technical and product teams, to yield key solutions: generation of opt-in databases for medias, artists, and influencers.
• Conducted advanced market and competitive analyses by highlighting opportunities and trends.
• Proactively maintained a privileged business relationship with a high- profile customers portfolio (radio, TV, labels, associations, wholesales).
• Supported the local teams in Africa and Europe on the development of audience monetization campaigns.
• Leaded workshops with the international subsidiaries on the process and best practices’ standardization.

Graduated with an MBA in International Business and Marketing

ISC Paris Business School